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Tag Archives: PR
National Press Club Presentation
This morning I’m part of a panel at the National Press Club in Washington, D.C. entitled “Using New Media to Promote Health & Medical News.” Here are the slides from my presentation: National Press Club View more presentations from Lee Aase. I will be tweeting this event using the #allhealth hashtag. If you’d like [...]
Posted in Conferences Also tagged health, Health news, Medical News, Medicine, New Media, Social Media Leave a comment
The Danger of “Core Competence”
Among the books I’ve been devouring recently is The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton Christensen. (I highly recommend it!) As I was listening to the unabridged audio version, the following statement — though read in the same measured tones as the rest of the tome — screamed its relevance: Core competence, [...]
Posted in Book Reviews, Marketing, Social Media Also tagged advertising, Clayton Christensen, Core Competence, Innovator's Solution, Marketing, Newspaper, Radio, Social Media, TV Leave a comment
Buy a Vowel?
In the past couple of years I’ve given presentations on “new media” or social media to several marketing-oriented health care organizations. At Monday’s meeting with FSHPRM (Florida Society for Healthcare Public Relations &Marketing), I began to notice a pattern. Some other similar organizations to which I’ve presented: MHSCN (Minnesota Healthcare Strategy and Communication Network) WHPRMS [...]
Posted in Health Care, Marketing Also tagged FSHPRM, Health Care, healthcare, Hospital, Marketing, MHSCN, shsmd, whprms 5 Comments
UST PRSSA
How’s that for a couple of acronyms? Here’s the yearbook photo they were having taken just before my presentation. Do they still use printed yearbooks?
National Press Club Presentations