Constantin Basturea has established The NewPR Wiki, and now has a roster of a few dozen contributors who have helped to build it into a strong resource, full of links to information on everything from Anti-Astroturfing and Blogging (Business, Non-Profit and otherwise) to White Papers and Wikis (and even White Papers about Wikis).
One page I’m looking forward to exploring is the one on Social Media Optimization, which is the human side to Search Engine Optimization.
There’s lots of good information about more traditional PR topics, such as PR Measurement, too. This is one to bookmark in Del.icio.us. In fact, if you use that social bookmarking site, you’ll see this already is in the first page of search results when you search for “PR.”
This is also the place where you can read the show notes for Shel Holtz and Neville Hobson’s PR + Technology podcast, “For Immediate Release.”
Technorati: Public Relations, Social Media, Podcasting
David Glickman, our conference keynote speaker, said everyone at WHPRMS should implement three things. I don’t know whether that’s ambitious enough or not. It’s better, as he said, than sticking the conference three-ring binder on the shelf as the proof of attendance.
I suggest these three, not because they are by themselves the most important, but because they are, as the conference theme says — “Sure-Bet Strategies” — gateways to continued learning that will help you hit the jackpot.
Start a blog. Go here for tips on where to find places to start one for free. Link to this blog as part of your Blogroll, leave comments, or use Trackbacks. There’s no better way to learn than by doing, so just go for it. It costs nothing except your time. And by participating in even just a few blogs that talk about issues that interest you, you’ll begin to get the feel for how blogs work, and their power. If you’re not naturally a hands-on learner, using this blog in particular, asking questions and joining the conversation, will be a way you can get tutoring from the community.
Get an RSS feed reader, or aggregator. Newsgator and Pluck are examples. Subscribe to the Lines from Lee RSS feed, so you can follow the conversation. A feed reader can help you keep track of hundreds of web sites without visiting them, multiplying what you know while trimming the time it takes to keep up on the news. Here are a few other sites where you can see examples of RSS feeds: the New York Times, Washington Post, Minneapolis Star Tribune and Mayo Clinic. You see that you can subscribe to a very specific kind of news.
Get iTunes and subscribe to some podcasts. For Immediate Release is a good twice-weekly podcast on communications and technology.
For the WHPRMS members who aren’t familiar with some of the sites mentioned Friday morning, here’s a list you’ll find helpful in your continuing education…maybe even driving the value of the session up to $123.84.
Wikipedia – the on-line encyclopedia edited by the world.
Skype – Free or really cheap phone service through your computer, using a broadband internet connection.
YouTube – A ridiculously easy-to-use means of placing your video where the world can find it.
WordPress – a free platform for your blog
Blogger – another free blog service – or just type “free blog” in Google and you’ll have lots of choices.
Mayo Clinic News – Mayo Clinic’s site for journalists, soon to have podcasts available directly instead of only through iTunes
Medical Edge – The site with all of Mayo Clinic’s syndicated health and medical content
Carlsen Twins site – the update site we established to enable news media, family, friends and supporters of the Carlsen family get updates on the girls’ conditions.
This morning’s keynote at WHPRMS was by David Glickman, a corporate comedian with a really entertaining program. I think he connected with the audience at least in part because he had been one of us: a health care public relations professional.
One of his best stories was from his days with the Miami chapter of the American Heart Association, when the organization was given 200 free bus billboards. Being a creative guy, and with a chance to help drive home the key message that the number one killer of men and women is heart disease, he came up with a slogan he thought was particularly arresting:
“Half of the people on this bus will die from heart disease.”
Apparently it was arresting; everybody wanted to wait for the next bus.
David does some funny musical parodies, too, with his portable keyboard slung over his shoulder. All in all, a nice way to begin the conference.
Another great bit: “If you can come up with just one thing from this conference to take back and apply…just one … that would be… a real waste of time! No! You need to have at least three takeaways from this conference…don’t just go home and set your three-ring binder on a shelf. Pick three things that can make a difference, and apply them!”
That’s not a perfectly accurate quote, but it’s the main idea. With that, I’m going to suggest some old tech/new tech applications in my session tomorrow, and will post a list here. I hope people will comment on those and on the sessions they found most helpful, so we can have a conversation and continue to learn how to apply new media, particularly in the health care setting.