Tag Archives: Quality

“Quality” in Media = Usefulness

By Lee Aase | Published: February 27, 2010
Advertising Age had an interesting article Wednesday – “Lowered Expectations: Web Redefines ‘Quality’” – regarding the challenges big media conglomerates have in a world in which publishing has been democratized. Here a couple of relevant excerpts: Publishers from The New York Times to Condé Nast to NBC have been arguing for years that, ultimately, demand [...]
Posted in advertising, Marketing, New Media, News Media | Also tagged , | Leave a comment

Twitter Case Study: Finding GPS in a Hospital Haystack

By Lee Aase | Published: June 25, 2009
I was in a meeting today with Kim from our Mayo Clinic Quality office discussing how social media and tools like the Flip video camera could be used in her work, and she mentioned that she had heard about a hospital in Texas that was giving GPS units to patients when they checked in, so [...]
Posted in Twitter | Also tagged , , , , , , , , | 5 Comments

Can YouTube Beat Facebook Video Quality?

By Lee Aase | Published: May 9, 2008
I recently had an interesting experience with a video I posted both to our Mayo Clinic YouTube Channel and to the official Mayo Clinic Facebook “fan” page. The video was created to provide a behind-the-scenes tour of the new Mayo Clinic Hospital in Jacksonville, Fla. I uploaded the same file to both YouTube and Facebook, [...]
Posted in Facebook, video | Also tagged , , , | Leave a comment

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