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Tag Archives: Radio
6 Reasons Your Organization Should Get a Twitter Account
Nancy asks: I’m trying to convince my boss we need to start a twitter account and she’s not convinced. My main argument has been that it would increase our exposure on the web through our links on twitter. Can you help me make a better case? I saw your slide presentation on slide share on [...]
Posted in Chancellor RAQs, Twitter Also tagged brand, Kim Painter, Lee Aase, Mayo Clinic, Medical Edge Radio, Medical Edge Weekend, RSS, SMUG, Twitter, USA Today 5 Comments
The Danger of “Core Competence”
Among the books I’ve been devouring recently is The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton Christensen. (I highly recommend it!) As I was listening to the unabridged audio version, the following statement — though read in the same measured tones as the rest of the tome — screamed its relevance: Core competence, [...]
Posted in Book Reviews, Marketing, Social Media Also tagged advertising, Clayton Christensen, Core Competence, Innovator's Solution, Marketing, Newspaper, PR, Social Media, TV Leave a comment
Social Media Sends Marketing Back to the Future
Below is an interesting video my wife discovered this morning, and it highlights why continuing education through institutions like SMUG is so important. One of the interesting segments says: The top 10 in-demand jobs in 2010…did not exist in 2004. We are currently preparing students for jobs that don’t yet exist…using technologies that haven’t been [...]
Posted in News Media, Social Media, video Also tagged Facebook, FriendFeed, KSTP, Mass Marketing, Mass Media, RSS, Social Media, Star Tribune, TV, Twitter, YouTube 2 Comments
The Chancellor and The Chairman