Tag Archives: Sarah Palin

Blogs Twice as Trusted as Congress

By Lee Aase | Published: December 10, 2008
Josh Bernoff, a Forrester analyst and co-author of Groundswell, has issued a new report and has written a new blog post, entitled “People don’t trust company blogs. What you should do about it.” As people ranked sources of information, “company blog” came in dead last, at 16 percent. I don’t trust it. Don’t get me [...]
Posted in Blogging | Also tagged , , , , , , | Leave a comment

Signs of Mainstream Media Demise

By Lee Aase | Published: November 22, 2008
I know that MSNBC has 168 hours of program time to fill each week, and with its blogs the New York Times editorial board no longer needs to limit itself to commenting on all the news that’s worth printing (because blogs are essentially free), but their hyperventilation yesterday over Sarah Palin more than two weeks [...]
Posted in News Media | Also tagged , , , , , | Leave a comment

Social Media 301: GOP and McCain Use of Web

By Lee Aase | Published: August 30, 2008
No campaign has used the Web as effectively as Barack Obama’s has, as his record-setting fundraising totals testify. He’s the second-most popular person on Facebook, after Olympic swimmer Michael Phelps. I have invited any SMUGgle with first-hand experience of the Obama on-line campaign (and who got the early-morning text message last Saturday about the Biden [...]
Posted in New Media, Social Media | Also tagged , , , , , , , , , , , | 9 Comments

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