Tag Archives: Shel Holtz

Blogs Twice as Trusted as Congress

By Lee Aase | Published: December 10, 2008
Josh Bernoff, a Forrester analyst and co-author of Groundswell, has issued a new report and has written a new blog post, entitled “People don’t trust company blogs. What you should do about it.” As people ranked sources of information, “company blog” came in dead last, at 16 percent. I don’t trust it. Don’t get me [...]
Posted in Blogging | Also tagged , , , , , , | Leave a comment

Blogging 117: Attracting Blog Visitors through Comments

By Lee Aase | Published: November 7, 2008
Blogs are a conversational medium. As we learned in Blogging 101, a blog is essentially a newspaper. Two major factors that set blogs apart are: Anyone can be a publisher, and Within reason, every letter to the editor is published. I say “within reason” because some people go out and leave meaningless or off-topic comments [...]
Posted in Blogging | Also tagged , , , , , | 13 Comments

Shel Holtz Ragan Presentation: What’s Next?

By Lee Aase | Published: October 17, 2008
I’ve known Shel for several years, and I try to keep in touch via Twitter, his RSS feed and listening to his For Immediate Release podcast (with his sidekick Neville Hobson.) Still, it’s been a couple of years since I’ve heard him present, and this talk at the Ragan conference with SAS was really interesting [...]
Posted in Conferences, Social Media | Also tagged , , , , , , , , , , , , , | 3 Comments

Mass Media, Social Media and an Elf Who Got Too Jolly

By Lee Aase | Published: June 7, 2008
When I spoke to the Ragan workshop with Shel Holtz yesterday, one of my points was how blogs and social media sites like YouTube work together with the mainstream media. Many times the fact that a story is mentioned in the mass media is what leads to it getting lots of hits on the Web. [...]
Posted in Blogging, Conferences, Social Media | Also tagged , , , | Leave a comment

A Class Organization

By Lee Aase | Published: June 7, 2008
Yesterday I had the pleasure of presenting a case study for a two-day workshop on social media for corporations that Shel Holtz was doing on behalf of Ragan Communications. Minneapolis was the second stop on Shel’s six-city tour, and he asked me to share what we’ve been doing with social media at Mayo Clinic. I’ll [...]
Posted in Conferences, Personal, Social Media | Also tagged , , , , , , | Leave a comment

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