Tag Archives: SMUG Textbooks

SMUG Textbook: What the Dog Saw

By Lee Aase | Published: November 30, 2009
Malcolm Gladwell is a great writer, which is why he has his own section among the SMUG textbooks. His latest book, What the Dog Saw: And Other Adventures, is unlike the others I’ve reviewed in that it’s not “about” a single topic. It’s rather a compilation of his previously published columns in The New Yorker. [...]
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SMUG Textbooks

By Lee Aase | Published: November 27, 2009
Despite the decidedly social media nature of SMUG (“social media” is part of our name, after all), I’m still a big believer in books. They enable authors to make an extended argument and deal with a topic in more depth than the blog format allows. I’ve written several book reviews here on SMUG, but it’s [...]
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SMUG Textbook: Trust Agents

By Lee Aase | Published: November 26, 2009
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, by Chris Brogan and Julien Smith. I got to have dinner with Chris Brogan at a conference in May in San Francisco, and from our conversation (and his blog) I was pretty sure this book would be good, but this is one [...]
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