Tag Archives: Social Media Pyramid

Strategy and the Social Media Pyramid

Last week I introduced the concept of the SMUG Social Media Pyramid as a helpful framework for considering how much is “enough” in social media. It was an attempt to answer the question, “Should we spread our efforts over lots of platforms, of just focus on one or two?” I followed that post with a [...]
Posted in Philosophy | Also tagged , , , , , , , , , | Leave a comment

Social Media Pyramid “Servings” need to Serve

In my post on the SMUG Social Media Pyramid and the follow-up on servings and portion sizes, I recommended a basic level of each of the four basic social media “food groups” which are represented in this graphic submitted by Valeri Gungor (click to enlarge): This led to some interesting discussion in the comments, which [...]
Posted in Blogging, Philosophy, Social Media, Twitter, video | Also tagged , , , , , , | 7 Comments

Portions, Servings and the SMUG Social Media Pyramid

I appreciate all the positive feedback and re-tweets for yesterday’s post on the SMUG Social Media Pyramid. We even have our first graphical representation (click image to enlarge), submitted by Jason Melancon from the Louisiana Public Health Institute (LPHI). One point that Jason mentioned in his email deserves further amplification. He said “I think the [...]
Posted in Philosophy, SMUG, Social Media, Twitter | Also tagged , , , , , , , | 8 Comments

The SMUG Social Media Pyramid

This post has been rolling around in my head for some time, but was triggered by a discussion Sunday night in the #hcsm chat on Twitter. One of the questions that arose related to what (and how many) social media platforms hospitals should use: Is it better to do one or two channels well, or [...]
Posted in Blogging, Chancellor RAQs, Facebook, Twitter, video | Also tagged , , , , , , , | 11 Comments
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    Lee Aase

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