I just noticed this improvement to Facebook fan pages, which may make them a lot more popular.
It’s now really easy to share a fan page with your friends. In the upper right navigation of fan pages, you now see the following:
When you click Share with Friends you get a standard sharing interface, like this:
I like Jeremiah a lot, but this graphic is for demonstration purposes only. I don’t think my kids are really into Web Strategy. 😉
But on my Facebook profile I have posted a link to a fan page we’re developing related to my work. Previously there wasn’t an easy way to share these pages. Now you can do it passively (by posting to your profile) or actively (by choosing to send a message to particular friends.)
This could make pages much more useful and worthwhile. But for organizations and companies, I agree with Jeremiah that it’s important to have a strategy and plan for how you will engage.
The voluntary sharing feature just makes it more likely those strategies will succeed if you engage meaningfully.