Here’s another case study from the recent Healthcare Internet Conference in Las Vegas. I got a chance to interview Jason Voelker from ThedaCare about Pauly Polyp (pictured above) and the idontwantacolonoscopy.com Web site that invites users to share their excuses for not complying with colon cancer screening guidelines. Pauly is on Twitter, too. What’s your [...]
Colonoscopy Social Media Case Study