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Tag Archives: United Breaks Guitars
What Brown did for me
This is an example of how treating customers right (or at least correcting errors) not only avoids a United Breaks Guitars fiasco: it can actually lead to positive social media buzz. As I reported in October, Meredith Gould is a great humanitarian, having bailed me out by recovering the Flip video camera I left on [...]
Posted in Personal, Social Media Also tagged FedEx, Flip video camera, ipod, Lee Aase, Meredith Gou, United Airlines, UPS 1 Comment
Thesis 10: Social Media Can’t Make Up for Bad Products or Poor Service
Social media are not the panacea for all that ails the relationship between organizations and their customers or other stakeholders. If you treat people badly, they now have not only the opportunity to take the story public, which they always had, but also the ability to tell the story themselves instead of having to rely [...]
Posted in SMUG, Social Media, Uncategorized Also tagged 35 Theses, Dave Carroll, Lee Aase, SMUG, Social Media Leave a comment
Public Affairs Council Webinar
I had an opportunity last night to present at a Webinar sponsored by the Public Affairs Council on integrating social media into your Web strategies. At least it felt like night, because I was calling in from the Netherlands, where I have been for some Health 2.0 conferences. It was 8 p.m. my time, but [...]
Posted in Conferences, Social Media Also tagged Integration, Lee Aase, Public Affairs, Public Affairs Council, Social Media, United Airlines, Web Site 2 Comments
United Breaks Guitars. Delta Saves iPads. And Psyches.