Tag Archives: Viral video

Life-Saving Video Goes Viral, Gets Press Coverage

By Lee Aase | Published: February 24, 2010
Last week, I got a direct-message tweet from Amber Smith (@AmberSmith), a reporter from Syracuse, NY. I had met Amber previously (because of Twitter) and we have interacted via Twitter, and she was tweeting because she had seen some chatter about one of our Mayo Clinic videos being among the most-tweeted videos on Twitter. It’s [...]
Posted in 35 Theses, Health Care, News Media, Social Media | Also tagged , , , , , , , , , , | Leave a comment

Two Kinds of Viral Videos

By Lee Aase | Published: July 27, 2009
I got a request from Jason DeRusha of WCCO TV to shoot and upload a video talking about some of our videos at Mayo Clinic that have “gone viral.” So here’s a little discussion of the two basic kinds of viral videos we’ve had: Here’s the blog post on Sharing Mayo Clinic where we embedded [...]
Posted in Health Care, Social Media, video | Also tagged , , , | Leave a comment

Viral Video Case Study: Mayo Clinic’s “Octogenarian Idols”

By Lee Aase | Published: May 31, 2009
This is not a post about “How I created a viral video and you can, too.” It’s simply a story that I think you will find interesting, and from which you can learn. Your mileage will vary, but there are some worthwhile lessons for anyone interested in using social media from a business perspective. At [...]
Posted in Social Media, video | Also tagged , , | 7 Comments

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