Tag Archives: web

“Quality” in Media = Usefulness

Advertising Age had an interesting article Wednesday – “Lowered Expectations: Web Redefines ‘Quality’” – regarding the challenges big media conglomerates have in a world in which publishing has been democratized. Here a couple of relevant excerpts: Publishers from The New York Times to Condé Nast to NBC have been arguing for years that, ultimately, demand [...]
Posted in advertising, Marketing, New Media, News Media | Also tagged , | Leave a comment

If TV Newsrooms Are Requiring Versatility…

…do you really think as a PR professional that you will be immune from the need to retool and innovate? See what the Chicago Tribune’s Phil Rosenthal reports today about restructuring at WMAQ-TV, Chicago’s NBC affiliate. News producers, writers and editors at NBC-owned WMAQ-Ch. 5 were told Wednesday they must reapply for new multi-faceted positions, [...]
Posted in Internet, News Media, video | Also tagged , , , | Leave a comment

Blogging 112: Pages vs. Posts

The great thing about blogs is that the newest and freshest material is always right at the top. And the bad thing about blogs is that the newest material is always right at the top. So you can write a great post, but over time it gets pushed further away from the front page, accessible [...]
Posted in Blogging | Also tagged , , , , , , , , , | 3 Comments

Frost & Sullivan SEO Vital Viewpoints

Panelists for this session were: Leisa Glipsy – Armstrong World Industries – Moderator Detlev Johnson – SearchReturn Jennifer Horowitz – EcomBuffet.com Val Sanford – Zango It’s important to buy PPC to supplement your natural search. If you have a natural ranking, advertise there too. People are more likely to click the natural result, and you [...]
Posted in Conferences, Marketing | Also tagged , , , | Leave a comment
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