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Tag Archives: WOM
Community 2.0: Energizing Word of Mouth through Social Media
This afternoon I’m presenting at the Community 2.0 conference in San Francisco. I’ve embedded the slides below. Energizing Word of Mouth through Social Media View more presentations from Lee Aase. Here are a few of the links to posts mentioned: The Mayo Clinic Music Fun post on Sharing Mayo Clinic. The story of Sharon [...]
Posted in Conferences, Health Care, Social Media Also tagged Community, Community 2.0, Conferences, Mayo Clinic, Social Media Leave a comment
Andy Knows Word of Mouth
Andy Sernovitz from the Blog Council understands word of mouth better than almost anyone in business today. He recently sent a gift to say thanks for participating in BlogWell. He knows that if you send someone a pound of candy, they’re likely to appreciate it. If you send two pounds, they’ll tell their office mates [...]
Upscale Word of Mouth Learning at a Discount
Our friend and WOM guru Andy Sernovitz is hosting a small-group word of mouth marketing seminar in Chicago July 30 and Sept. 4. Usually he only does private training for companies at a very large price, so this is a rare chance for 50 people to get the best introduction to word of mouth that [...]
Posted in Social Media Also tagged Andy Sernovitz, GasPedal, Seminar, Training, word of mouth Leave a comment
Book Review: The Tipping Point
Yesterday I finished reading Malcolm Gladwell’s The Tipping Point: How Little Things Can Make a Big Difference. I enthusiastically recommend this interesting look at how epidemics reach epidemic proportions, and how it sometimes just takes a little nudge at the right point to immensely change the results. The book is full of real-life case studies [...]
Posted in advertising, Book Reviews Also tagged Malcolm Gladwell, social science, The Tipping Point, word of mouth Leave a comment
Thesis 1: Air was the original social medium