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Tag Archives: word of mouth
Why Every Business Should Use Facebook
As I previously mentioned, I had an opportunity a couple of weeks ago to distill my thoughts on the business benefits of Facebook for an article Julie Sartain was writing for Computerworld. It was a really useful exercise for me, and an opportunity to encapsulate what I’ve learned in the 10 months or so since [...]
Posted in Facebook, Internet, New Media, Social Media Also tagged advertising, business, Collaboration, Facebook, intranet, Social Media, social networking, Social Networks, socialmedia 4 Comments
Book Review: The Tipping Point
Yesterday I finished reading Malcolm Gladwell’s The Tipping Point: How Little Things Can Make a Big Difference. I enthusiastically recommend this interesting look at how epidemics reach epidemic proportions, and how it sometimes just takes a little nudge at the right point to immensely change the results. The book is full of real-life case studies [...]
Posted in advertising, Book Reviews Also tagged Malcolm Gladwell, social science, The Tipping Point, WOM Leave a comment
Upscale Word of Mouth Learning at a Discount