Check Out Our SMUG New URL!

Social Media University, Global is still hosted on, but thanks to the wonders of domain mapping, we now have a URL worthy of a higher education institution:

I have said previously that I would only put things on this blog that were free. The reason for that was so I could tell FUD-plagued prospective bloggers, “If you see it on my blog, you can do it without spending any money or involving your IT department.”

I decided to make this one exception, because it’s only about the URL, not what you actually see on the blog. And maybe I’ll create a new page called “What’s not free” where I can indicate this and any other enhancements I decide to purchase.

This blog has been at since its inception, but with the rebranding I did last month, it seemed reasonable to spend the princely sum of $19 to get an appropriate URL. That way, as I recruit new faculty members, they’ll be writing for, which sounds a lot better than

So I registered this new domain with for $8.99, and then paid the $10 to for domain mapping. It took a while for my credits to go through, but all-in-all it was a painless exercise. The gang at gave really clear instructions, and if I would have purchased my domain through them instead of GoDaddy it probably would have been simpler (although it would have cost an extra dollar.)

I mainly used GoDaddy to better understand how the domain mapping process works. If I had bought the domain through it would have been simpler (they would have managed steps I needed to do manually), but the process would have been opaque to me, and I wouldn’t have learned as much. And practical, hands-on learning is what SMUG is all about!

I will be writing about this experience in a future course in the SMUG Blogging curriculum, Blogging 305: Domain Mapping.

Meanwhile, I’ll be seeing if this change creates any problems for RSS feeds or anything else. I expect it will drain some of my Google juice for a bit, but I think it will help a lot in the long run, having descriptive words in my URLs.

Let me know what you experience with this change. Increases Free Storage 6,000 Percent

As TechCrunch notes, my free blogging platform of choice,, has increased the amount of free storage it provides its users from 50 Mb to 3 Gb. Here’s what I see when I upload graphics or other documents to my blog: free storage

Note that a few days ago that 3GB figure in the lower left was only 50 MB. I formerly used Flickr as a storage space for my photos and other graphics (since it offered 100 MB a month vs. 50 MB a year with and just pulled the graphics from Flickr into my blog posts, but now it seems I should be able to upload graphics indiscriminately without even coming close to exceeding my WordPress limits. Especially if I’m uploading mostly 72 dpi screen captures.

As Erick Schonfeld says, this is a huge advance that puts significant pressure on competing platforms. has had the advantage of Akismet protection against comment spam (which has saved me over 34,000 spam comments.) By offering triple the free storage of Blogger, takes another big leap.

When I started this blog, I made it my goal to never spend a penny on any of the services. My purpose was  more than miserliness; I wanted to encourage others (particularly those in the PR field) that they can have blogs without spending  any money and without support from their IT department. As I say in my “It’s All Free” section, if you see something on my blog that you like, you can rest assured that it was completely free.

Why is free such a big deal? Because it helps to drive home the ridiculousness of spending several hundred to a few thousand dollars to attend a communications conference in which you learn about social media if you fail to take the next step and actually get hands-on experience. And it’s why I developed my 12-step Social Media Program.

Barriers to entry in blogging and other social media aren’t just low. They are non-existent.  Zero. Get started with your blog today. When you do, please leave a comment below to let me know how it’s working for you. You also can subscribe to the RSS feed for this blog, which will provide you with regular updates and pointers on issues you may find interesting and helpful. (If you don’t know what RSS is, see steps 4 and 5 in my 12-step program.)

You really should check out Facebook, too. It’s also free. Friend me if you’d like to stay in touch and learn more about social media.

If your work involves any communications, or marketing, or sales, or management responsibilities you owe it to yourself to begin to understand social media. And if you paid anything for college, or attend any career enrichment seminars for which you or your company pay admission fees, you’re seriously missing out on a great educational value if you don’t take advantage of the free hands-on education you can get through, Facebook, Twitter (you can follow me here), Flickr, YouTube and related services.

What’s holding you back?