Tag Archives: YouTube

More Social Media-Mass Media Synergy

In several previous posts here on SMUG and also on the Mayo Clinic News Blog and Podcast Blog, I’ve told the story about Dr. Richard Berger’s discovery of the UT ligament split tear wrist injury, how I got to interview one of his patients (Philadelphia Phillies outfielder Jayson Werth) using a Flip video camera, how [...]
Posted in Health Care, Social Media | Also tagged , , , , , , , | 1 Comment

28 Minutes with the Chancellor

One of the points I regularly make in discussing social media tools is the opportunity they provide for providing in-depth information to people who have a particular interest. The example I most frequently cite is this 10-minute video on myelofibrosis, which has been viewed more than 5,200 times on our Mayo Clinic YouTube channel. It [...]
Posted in Health Care, Social Media | Also tagged , , , , , | Leave a comment

“We don’t buy any green bananas”

Words of wisdom from Marlow Cowan, the elder half of the “Octogenarian Idol“ piano duo whose YouTube duet at Mayo Clinic… … has been viewed more than 7.2 million times as of this morning (and which led to their appearance on ABC’s Good Morning America as well as NHK, the national TV network in Japan.) Marlow [...]
Posted in Health Care, Personal, Social Media | Also tagged , , , , , , , | 1 Comment

It’s All Free (Or At Least It Was)

Chancellor’s Note: This is a reposting of the first WordPress Page I created, which was originally published on October 19, 2006. The original title was “It’s All Free (And Mostly Easy)” and it was my first attempt to keep some basic themes foremost on my blog, which was at that time called “Lines from Lee.” [...]
Posted in SMUG | Also tagged , , , , | 1 Comment

Advertising Age, Hospital Marketing and Social Media

Advertising Age has an article this week in the print edition about hospitals, advertising, marketing and social media, and relates it all to health reform. I was glad to get to talk with the writer, Rich Tomaselli, last week to discuss some of the things we’re doing at Mayo Clinic, and our philosophy relating to [...]
Posted in advertising, News Media, Social Media | Also tagged , , , , , | 12 Comments
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    Lee Aase

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