In a press release today, Google announced that it had agreed to buy YouTube for $1.65 billion in stock. This is an amazing amount, given the reality that YouTube has been giving away storage and bandwidth to create a huge community. I don’t know how YouTube makes money, or even if it does. It looks like, given Google’s ad program based on keyword searches, this will eventually become an advertising-supported community.
I haven’t really explored that much using YouTube channels, or groups, or anything else other than uploading videos to incorporate into this blog. OK, I have watched a few of the Diet Coke and Mentos videos, and the guy on NBC’s Today show after recording his attempt to Cancel AOL.
The fact that this is so easy to incorporate into a blog, to convert almost any video file format to Flash, and it’s all free, means it is going to continue to be used a lot. People have uploaded something like 100 million videos, if I remember correctly. It’s interesting to consider whether these gathering places will be important as ways for information providers to get their offerings “out there.”