Right now, his is the only Marriott blog, and he dictates his posts into a tape recorder for transcribing. But it’s pretty clearly not just PR spin; you can also listen to the audio version, and these are his thoughts and reflections that are being converted to text.
So if a blog with video is called a vlog, what’s a blog with audio? An alog?
It will be interesting to see where they take this, and whether other employees such as hotel managers start blogging.