Top 10 Facebook Business Uses

Top 10 Facebook Business Uses
Over the last couple of weeks, I have done several posts relating to Facebook and how businesses and organizations can take advantage of its easy community-building and networking capabilities. Not to mention that it’s free.

Here’s a synopsis of the highlights (so far), with links to the posts with fuller discussion. I started to do a top 10, but then realized I’ve done a dozen. No extra charge for the last two.

  1. Crisis management – creating “dark” sites in Facebook (or on a WordPress.com blog) that can go live quickly to communicate effectively with affected constituencies. Communicate meaning two-way conversations.
  2. Limited profiles – how to set a division between what you reveal to close friends and family vs. business and professional networks.
  3. How Facebook makes everyone a “connector” and why Facebook has reached a Tipping Point
  4. Facebook vs. “White Label” social networking software, and why and when organizations should consider each.
  5. A case study of a group spontaneously formed in Facebook surrounding the I-35W bridge collapse in Minneapolis.
  6. How Facebook can put the “relations” back into Media Relations
  7. Examples of organizations with Facebook groups, official and otherwise
  8. Why organizations should get in on the Facebook groups land rush
  9. A vision for how Facebook could become a “Cheers” for industry-specific journalist and newsmaker interactions (which is related to the “putting relations into media relations” post.)
  10. And another related post, Toward a Medical News community
  11. The Facebook/social networking session at the Frost & Sullivan MindXChange
  12. The WordPress.com application for the Facebook platform, which ties what I put on this blog into my Facebook profile (and you can “friend me” here)
  13. To make it a Baker’s Dozen, here’s one more, my initial thoughts as I started this Facebook trek.

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Author: Lee Aase

Husband of one, father of six, grandfather of 15. Chancellor Emeritus, SMUG. Emeritus staff of Mayo Clinic. Founder of HELPcare and Administrator for HELPcare Clinic.