On Tuesday, I’m part of a panel at the Arthur W. Page Society‘s annual conference in Dana Point, Calif. The subject is The Rise of Social Networking and Its Impact on Business.
Members of the panel are:
- Lee Aase, Manager, National Media Relations, Research Communications and New Media, Mayo Clinic (That’s me!)
- Jeff Berman, Senior Vice President for Public Affairs and General Manager of Video at MySpace.com
- Adam Brown, Director, Digital Communications, The Coca-Cola Company
- Jonathan Taplin (Moderator), Digital Media Consultant; Adjunct Professor, Annenberg School of Communication, USC
I always enjoy attending and presenting at conferences, because the interaction and sharing of ideas stimulates me to new applications in my work.
But I’m looking forward to this conference more than any I’ve previously attended. The subtitle of this blog is “Thoughts on New Media, News Media and Productivity,” and much of what I write is about changes in the media landscape and what they mean for PR professionals and the organizations we serve. This whole conference is arranged around that same theme (and other global business changes.) And I’m going to get to hear first hand from panelists and speakers including:
- Tina Brown, Author/Editor
- Beth Comstock, President, NBC Universal Integrated Media,
- Mitch Gelman, Senior VP and Senior Executive Producer, CNN.com
- Ed Leonard, Chief Technology Officer, Dreamworks Animation SKG
- Phil Rosenthal, Media Columnist, Chicago Tribune
Those are just the media representatives. Many of the other presenters and most of the participants are Chief Communications Officers for Fortune 500 corporations or are leaders of global PR and consulting firms.
The theme of the conference is Manage for Tomorrow: Corporate Communications in a Changing World. I expect it will be highly stimulating. Check out the Page Society web site for more background on the organization and this event.
I’ll share what I can from the conference as it happens to the extent it is consistent with the organizers’ wishes, but whether I “live blog” or not, I know that what I learn will affect my perspective and my writing in the coming months.