‘Type-Ins’ Tipping Point?

Janet Johnson, formerly of Marqui, is back in the blogosphere with a newly designed site and an interesting post on the phenomenon of direct navigation, in which users guess at a URL instead of using Google, Yahoo, Ask or another search engine.

Her advice is that if you are using Google’s AdWords service to buy pay-per-click ads on a term like, for example, Rochester MN jeweler, you should consider buying the domain name rochestermnjeweler.com. That is, if the search term you are buying in AdWords isn’t too obscure.

You can read Janet’s thoughtful analysis here.

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