Social Media University, Global (SMUG)
Suus Non Ut Difficile • Home of the SMUGgles
Last week when I was in Seattle I had the opportunity to talk with Rick Mulready for his Inside Social Media podcast series.
We had a good conversation, and I think you might find it helpful. You can listen here, or download directly as mp3.
You’ll also want to check out some of the segments in the archives, including the inaugural edition featuring Scott Monty.
Tomorrow I’m honored to get the chance to be a guest co-host on For Immediate Release: The Hobson & Holtz Report. Neville, the first half of the duo, has some conflicts and needed the week off, so Shel asked me to join him on the Thursday program. Steve Crescenzo filled in ably on Monday.
I’m looking forward to the experience; we’re recording at 11 a.m. CDT. Shel and I have exchanged topics for the discussion and I think it will be a good program. We’ll be talking some about social media in health care, but also some more general topics. Since it’s a podcast, you can’t listen live…but if you want to tweet questions or comments, use the #FIR tag. I will post the program when it’s done.
Update: Here’s the link to the FIR podcast post. Let me know what you think!
Earlier this week I had the opportunity to do an interview with Shel Holtz for the For Immediate Release Interviews series.
You can hear the interview here.
I hope you’ll check out the Sharing Mayo Clinic blog, which we discussed in the interview. This earlier SMUG post has more background on all of our Mayo Clinic social media efforts, including Sharing Mayo Clinic.
If you are interested in becoming a SMUGgle, see the Enroll Now page.
It was a week ago today that we launched our new Mayo Clinic blog, called Sharing Mayo Clinic. You can see some of the related news stories here, but I also wanted to post a link to the segment Shel Holtz and Neville Hobson included on their For Immediate Release podcast (Episode 416) last Thursday.
You can hear the portion specifically about Sharing Mayo Clinic below, but of course I recommend that you subscribe so you can get their “hefty and good” podcast delivered automatically to you twice a week.
I’m scheduled to have a recorded conversation with Shel and Neville next week (not sure whether it will be an Interview or a Cut), so if you subscribe you’ll get that delivered as well.
I’ve known Shel for several years, and he has consulted with us a couple of times, providing an outside perspective on and validation of our plans. He and Andy Sernovitz have been really helpful to us in getting social media programs going at Mayo, so I’m looking forward to sharing our progress with the FIR community.
I ordinarily would have just tweeted about this, but it’s a little longer than what I can explain in 140 characters. I hope the SMUG community (and the broader world of what Shel Israel calls Twitterville) can provide the answer.
We have some podcasts listed in iTunes, and would like to be able to change the feed address in the directory. We’ve switched to a better way of publishing the podcasts, and also are using Feedburner to enable us to get better statistics.
So in essence we want to be able to update our iTunes listing for these podcasts to have the new RSS feed addresses instead of the old ones. We would prefer to not have to create duplicate entries for the podcasts in iTunes, and we want to completely switch over to the new RSS feeds without losing our existing base.
We don’t see any way to do this in the iTunes directory. Is it even possible?
I had done a quick Google search with the question and got this result; no answer here, either. So I’m turning it into a SMUG research project.
Here’s my hypothesis: I’m thinking it may not be possible to update the feed in the iTunes directory because when you subscribe to a podcast feed using iTunes, what really happens is your iTunes goes to the podcast directory and grabs the feed URL. Then when you launch iTunes again, it goes directly from your computer to that feed address to look for any new episodes (without checking back to the iTunes store/directory). So even if you could update the feed in the iTunes directory, your subscribers’ desktop clients wouldn’t be notified.
Does that seem like a reasonable explanation? Does anyone really know whether that’s the answer?
Has anyone successfully migrated from an older RSS feed to a new one, in iTunes and in other directories? Do you have recommendations on how to do this?
This is a new kind of Chancellor RAQ: instead of questions for the Chancellor, these are questions from the Chancellor.
I would appreciate any answers the community can provide. And once we get the answer, hopefully we will have definitive guidance that future Googlers will find high in the rankings.