How I Got Here

That’s the title of a new podcast series by Touchpoint Media, hosted by Reed Smith, and I’m honored to be the subject of the first episode.

I’ve known Reed for more than a decade, and he’s been a great friend and trusted advisor as we developed the Mayo Clinic Social Media Network. Likewise with his Touchpoint Media partner, Chris Boyer.

I hope you enjoy our conversation as much as I did, and that it provides some insights you might find helpful in your career and life.

I look forward to the rest of the series, which features some old friends like Ed Bennett as well as others I’m looking forward to getting to know better.

Listen on iTunes or Stitcher and be sure to subscribe.

Using Buffer to Extend Your Twitter Presence

If you’re like most busy people (and like me) you probably grab small slices of time to engage in your social media accounts.

As a result, you may find yourself posting three or four tweets in relatively rapid succession, which can have two negative effects:

  1. People who happen to check Twitter around that time might unfollow you because they think you’re spamming, or
  2. Others who miss your five-minute outburst won’t see your post at all.

Buffer provides an easy, elegant solution to both potential problems.

Of course you can use Tweetdeck to schedule some of your tweets into the future, but with each tweet you need to decide the day and time you want it to be published, which is an extra step.

The nice thing about Buffer is that you can set a schedule of publishing slots once, and then when you add a new tweet it just goes into the queue.

Here’s the schedule I set up:

When I run across a post I’d like to tweet, I can just add to my queue, and it will be published in the next available slot. Any spontaneous tweets I post outside of Buffer will fill in gaps among the 2-4 regularly scheduled ones.

With the free Basic account you can have up to 10 posts in the queue. For most people that’s probably enough. I upgraded to Pro to increase the limit to 100.

Buffer works with other platforms besides Twitter

In conjunction with a curated source of content like our Mayo Clinic Champions newsfeed or the one we have on the Mayo Clinic Social Media Network, Buffer can make it easy to have a solid presence on Twitter in just a few minutes a week.

 

AASLD Webinar: Have You Googled Yourself?

Today I’m giving a webinar for the American Association for the Study of Liver Diseases (AASLD) focusing on the role social media can play in online reputation management for physicians.

Here are my slides:

AASLD has a helpful Social Media Essentials page you should check out, too.

Joining Patients in their Online Health Journeys

I’m in Atlanta this morning for the DTC Perspectives Hospital Marketing National conference, but I’m only going to be talking about marketing in a secondary sense.

My 45-minute talk is entitled “How Individuals Can Use Social Media to Advocate for their Own Health.”

Here are my slides:

For those interested in further interaction, please check out our Mayo Clinic Center for Social Media and Social Media Health Network (SMHN).

And if you’ve had visiting Australia on your “Bucket List” you may want to also consider our First International Healthcare and Social Media Summit in Brisbane, Sept. 1-2, 2015.