I can’t stay for the entire afternoon session being led by Cheryl Contee of Fleishman Hillard, but here’s a video she showed to start her presentation:
[youtube=http://www.youtube.com/watch?v=5ly4LIxzGZM]
Social Media University, Global (SMUG)
Suus Non Ut Difficile • Home of the SMUGgles
I can’t stay for the entire afternoon session being led by Cheryl Contee of Fleishman Hillard, but here’s a video she showed to start her presentation:
[youtube=http://www.youtube.com/watch?v=5ly4LIxzGZM]
Kay Sessions Golan from the CDC asked whether there is a comprehensive list of Communications Solutions or Tactics that communicators can use in their planning, to have a wide spectrum of old-to-new media as a reference that could be incorporated into an integrated plan.
Sorry about jumping right to a solution, but this is a good way for people to get a feel for how to use some of the social media tools while also pooling our knowledge. So please go here to the SMUG wiki, where I have created a section called Comprehensive Communication Channel List. Add things wherever you think they make sense, or reorganize as you see fit. Let’s create the mother-of-all-tactical lists!
Bonfire’s Audience-Centric Communication Planning Map (click above to enlarge) moves through these steps from left-to-right in the map below, instead of just jumping to the final step. When the CEO says, “I want a blog,” that’s just jumping to a solution.
They recommend instead starting with:
Note: Photos from today’s session will be uploaded to the SMUG Student Union site on Facebook.
Vivien and Marady started by discussion organizational change management, and understanding the stages people go through in moving from a current state to future state. It can be like jumping a chasm:
It can be represented graphically like this:
(That’s Marady as spokesmodel. Click the thumbnail to enlarge.)
A better model, they suggest, is Peter Senge’s creative tension method of a learning organization, as visualized below:
We’ll get into that after the break.
Vivien Dai and Marady Hill of Bonfire Communications are presenting a workshop called How to Leverage New Technologies to Drive conversation and Collaboration Within Your Organization. They started with a recap discussion, asking everyone to share the insights and challenges they are taking home from the last two days.Some of the points participants mentioned: