DIY | Social Media University, Global (SMUG)

Social Media 111: Customizing Your iGoogle Page

In Social Media 102 we introduced you to RSS, which is a powerful way for you to keep tabs on what’s new in dozens (if not 100 or more) of Web sites and blogs that provide RSS feeds. Instead of having to go to the sites, you can use Newsgator or NetNewswire or Google Reader, and have the updates sent to you.

iGoogle is an alternative that enables you to embed what Google calls “gadgets” featuring the latest content from your favorite sites, all on a single page. It lets you, in effect, create a simple, free blog monitoring dashboard.

I recently heard that Yahoo! said as many as half of all MyYahoo! users never customize it from the default settings. I expect that may also be true of iGoogle. That’s why I made this video screencast, to show just how easy it is to customize iGoogle, to have the latest posts from the key blogs you’re monitoring available to you with a single click.

[youtube=http://www.youtube.com/watch?v=9B7u49Ky_oo]

Homework Assignment:

Sign into your gmail account (or get one if you haven’t yet)
Go to iGoogle.
Click the “Add Stuff” link (on the right side), and then the “Add feed or gadget” link in the left column.
When the box pops up, paste in a URL from any blog post. If you like, for example, you could use this one: https://www.social-media-university-global.org/2008/10/27/smug-reading-list-102708/ then hit the “Add” button.
When you get the confirmation that the feed has been added, click the “Back to iGoogle Home” link, and you will see that the gadget containing this RSS feed has been placed in the upper left corner of your page.
Repeat the steps for each blog you want added to your monitoring dashboard.

Please note that while iGoogle lets you just enter the URL from a single blog post, and figures out the related RSS feed you want to monitor, you also can paste in the URL from an RSS feed in step 4. So, for example, I did a Blogpulse search for posts mentioning “Mayo Clinic” and got this URL:

http://blogpulse.com/rss?query=%22Mayo+Clinic%22&sort=date&operator=

Which I pasted into a gadget and now it sits on the front page of my iGoogle.

Please note also that you can edit the number of feeds that go into your gadget, increasing to up to 9:

This will be most helpful for those feeds (like Blogpulse or Technorati searches on keywords) for which you expect more frequent updates.

Alltop has several pre-configured pages like this, as described in this post. But you can’t tailor those. You can configure iGoogle to exactly meet your needs, though, and as our SMUG motto says:

It’s Not That Hard!

Blogging 305: Domain Mapping

Domain mapping enables you to choose any available URL for your blog, regardless of the physical server you use to host your blog.

So, for instance, I started this blog at leeaase.wordpress.com, but when I decided to convert from a blog to a virtual university I mapped it to https://www.social-media-university-global.org/ (because getting the .edu domain would have been too much of a hassle.)

You’ll note that if you click either of the links above, it will take you to the front page of this blog. The purpose of this course is to show you how you can do something similar for your blog that is hosted on wordpress.com, and how that gives you and your blog room to grow for the future.

Here’s the slideshow that takes you through the process, step by step:

The example I used for the demonstration is a blog I helped my septuagenarian parents and their friends start for their local Republican party volunteers to have a means of expression. It was originally at sixissues.wordpress.com and now is mapped to sixbigissues.com.

If you have started a blog on wordpress.com and would like to get wordpress.com out of your blog’s URL, this is how you do it. For businesses and organizations, it’s an important way to have your URL reflect your brand. Either way, if you think you might just get serious about blogging and want to protect your ability to move your blog to a different server where you would have more flexibility and control, spending the $19.19 for a domain and mapping is a good investment.

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Yammer 103: Coordinating Media Relations Idea Gathering

Among the benefits of Yammer is the ability to subscribe to, or “follow,” conversations or “tags” that you find interesting.

So instead of a mass e-mail going to 100 people in your department, you can Yammer with a tag, and only those people who are following that tag will get the e-mail.

Then they can respond by e-mail, and it all gets gathered, archived and redistributed through Yammer.

Here’s a practical example.

Suppose you have a geographically dispersed media relations team. You want to gather recommendations for potential subject experts for a story in an article you are writing for a publication.

Old Way #1: Send a mass e-mail to your whole department. Annoy most of the recipients with what they consider spam.

Old Way #2: Send an e-mail to a distribution list you have created, those who work in media relations. But no one who isn’t on your list gets the message, even if they might have something to contribute. The message is locked up in your recipients’ e-mail inboxes.

The Yammer Way: Go to Yammer and post your question with appropriate tags. It will look something like this as you enter it:

And in the Yammer timeline, it will look like this:

So, for colleagues who have followed the #press-call-alert or #media-relations tags, and who have their e-mail settings set appropriately, like this…

…will get e-mails sent directly to them. If they reply to the message, their responses also will be posted to Yammer.

The other benefit is that by being in the Yammer timeline, your message is available to others in your workplace, who may not have originally subscribed, but who might see that a conversation is occurring and decide to chime in.

And through Yammer tags, people subscribe to messages of interest to them. You don’t need to have someone maintain a master distribution list or, what’s worse, have each individual on the team maintaining his or her own distribution list. The lists maintain themselves in Yammer as people “follow” given tags.

The other benefit is that instead of having the info locked in e-mail inboxes, the Yammer site is searchable, creating a knowledge base for the workplace. But we’ll discuss that more in Yammer 104.

Assignments:

If you are a Mayo employee in Public Affairs, click this #public-affairs link and see if you can get signed up for and have access to this Yammer tag. You also could try following #social-media-team, #medical-edge, #media-relations and #press-call-alert.
If you are NOT a Mayo employee, I would be interested to find out what happens when you click those links in #1 above, or specifically whether you can see this particular Yammer. Part of the benefit of Yammer is that you can limit your updates to be only visible by your co-workers. If you can see mine (or if you can’t), I’d appreciate knowing that.

So let me know how this works for you in the comments below!

Yammer 102: Your Yammer Profile

This course is part of the Yammer curriculum for Social Media University, Global. It shows you how you can adjust your personal settings to tailor Yammer to meet your communication needs.

After you’ve experimented with Yammer, please share your impressions in the comments.

And if you find this course helpful, you can use one of the buttons below to share it with your friends or the broader community.

Yammer 101: Getting Started with Yammer

I’ve previously written about Yammer and how I think it has some neat potential applications. I’m actually writing this post to show some work colleagues how to get started with Yammer and how it could practically help in

Limiting the mass e-mails that tend to overwhelm our inboxes,
Ensuring that we are included in conversations that interest us, and
Making non-confidential information that could help anyone in the organization easily available to everyone in the organization, instead of having it locked in the inboxes of a few.

Here’s a slideshow that takes you through the process, step-by-step, of joining (or creating) your company’s Yammer network.

I had originally planned for this to include a narration track (as you see in this video I shot in the SMUG Annex last night), but I think the slides themselves are fairly self-explanatory.

As we get into some of the subsequent courses in the Yammer curriculum, there will definitely be a place for screencasts and slidescasts. But for now, here are your…

Assignments:

Create or join your work-based Yammer network.
Share your questions or comments about Yammer in the comments below, so they can be addressed in future courses.

Thanks to my colleague, Bob Nellis, for serving as the guinea pig and allowing me to capture screen shots of his sign-up process.