Joining Patients in their Online Health Journeys

I’m in Atlanta this morning for the DTC Perspectives Hospital Marketing National conference, but I’m only going to be talking about marketing in a secondary sense.

My 45-minute talk is entitled “How Individuals Can Use Social Media to Advocate for their Own Health.”

Here are my slides:

For those interested in further interaction, please check out our Mayo Clinic Center for Social Media and Social Media Health Network (SMHN).

And if you’ve had visiting Australia on your “Bucket List” you may want to also consider our First International Healthcare and Social Media Summit in Brisbane, Sept. 1-2, 2015.

Making the Case in Oregon

This morning I’m honored to be speaking and conducting a workshop at the 2014 Fall Conference of the Healthcare Communicators of Oregon (#HCOFall2014). I appreciate the flexibility Tom Eiland and the conference planning committee showed in allowing me to be a morning speaker instead of the previously planned closing keynote.

My second and third slides give the reason for the switch:

After my presentation on “The Case for Social Media in Health Care” I also will be leading a brief workshop on “Best Practices and Tips for Success,” the slides for which are below:

I look forward to a good discussion this morning, and to the adventure in Dubai. More on that in a post later today.

Weathering the Georgia Healthcare Landscape

The theme for this year’s Georgia Hospital Association is “Weathering the New Healthcare Landscape,” and I’m glad to be here in Greensboro at the Ritz-Carlton Lodge at Reynolds Plantation to talk about how the impact of social media in this new environment.

Just before my presentation, we’ll be hearing from Meg Fischer, who is the Director of Public Policy for GHA. The title of her talk is “The Affordable Care Act: The Seismic Shift in Healthcare and Its Aftershocks.” It will be interesting to hear her perspective, and I’ll be tweeting from the front lines.

Here are the slides from my presentation:

Here’s more information about the Mayo Clinic Center for Social Media and Social Media Health Network.

I’m looking forward to a good discussion.

Sparking Innovation in South Carolina

I’m in Charletson today for the Medical University of South Carolina (MUSC) 16th Annual Healthcare Leadership conference, during which I will be part of a panel called “Employing Social Media to Build Customer Satisfaction & Community Outreach.” Our moderator is Jessica Munday and my fellow panelist is Elissa Nauful.

The conference theme is Sparking Innovation, so I’m glad to be able to share our Mayo Clinic experience with social media. Here are my slides:

Note that all of the links in the presentation above are clickable and will take you to the referenced resources.

For those wanting to get more involved, here are three helpful next steps:

  1. Create your free Guest account in our Mayo Clinic Social Media Health Network.
  2. Explore some of the free curriculum offerings (listed in bold or italic)
  3. If you’d like to join with us in Bringing the Social Media Revolution to Health Care, check out the membership options.

I welcome your comments or questions below.