FIR Interview on Mayo Clinic Center for Social Media

I had an opportunity on Wednesday to record a conversation with Shel Holtz, co-host of For Immediate Release, for one of the podcast series he produces with Neville Hobson. This one, Lee Aase on Mayo Clinic’s Center for Social Media, is part of the FIR Interview series.

I believe I met Shel seven or eight years ago, and in the last four years we’ve gotten to know each other well through social media and in speaking together at conferences. In fact, he’s going to be one of the speakers at our Mayo Clinic/Ragan Communications Social Media Summit in Jacksonville in September.

In our FIR conversation we go into a lot of the detail about our new Mayo Clinic Center for Social Media, so for those interested in more background on what we’re envisioning for its role, and how it came to be, I think it will be helpful.

Listen here.

Let me know what you think!