I’m delighted to be in Nashville this afternoon to provide the opening keynote at the Health:Further 2016 Summit. It’s a special treat because it’s also my first face-to-face meeting with Andre Blackman, one of our #MCSMNExternal Advisory Board members. Andre is organizing the event and invited me to kick it off.
We enjoyed getting to do this, and the great questions and conversations both during our session and at lunch. We’d welcome any additional thoughts you have in the comments below.
It’s 4:30 a.m. CST on March 1, and as I sit down to enjoy my reward for drinking the last of my eight glasses of MoviPrep® (and as I get ready to sit somewhere else in a few minutes!), I’m looking ahead to the #ScopeScope.
On Facebook, go to the Mayo Clinic event we’ve created, indicate your attendance, and invite your friends. We will post the link to the live broadcast link when the #ScopeScope starts, which will be sometime between 8:45 and 9 a.m. EST (7:45-8 CST).
On Twitter, follow the #ScopeScope hashtag. When you see the tweet announcing that we’re LIVE on Persicope, retweet it to your followers (and then be sure to join us for the broadcast!
After the live broadcast, the archive will be available for 24 hours, so share the link on all of your social platforms (Facebook, Twitter, LinkedIn, etc.) right away.
I hope you’ll participate (the links at the bottom of this post give more info and three concrete ways you can help spread the word), but first some background:
Colorectal cancer is one of the leading cancer killers, claiming about 50,000 lives per year in the U.S. alone.
It’s also among the most preventable or curable cancers with appropriate screening. Finding and removing precancerous polyps keeps them from turning into cancer, and catching cancers earlier improves survival.
Colonoscopy is one of several good screening options.
Everyone over age 50 should be screened, and if you have a family history or other risk factors it should start earlier. Discuss timing with your doctor.
Why Periscope?
Periscope is a live video streaming mobile application owned by Twitter, and we’ve had a Mayo Clinic channel since June. If you’re not familiar with Periscope, here’s video from a broadcast I did yesterday, describing what we’re doing in the #ScopeScope:
With the Periscope mobile app (available for iOS or Android), you can comment and ask questions, provide feedback and share on other social networks.
You can still watch a Periscope broadcast without the app, but you can’t interact. So you’ll get the best experience if you install it.
The next release in the campaign is our music video of “Stronger Than That,” the anthem written and performed by @FightCRC advocate and Nashville recording artist Craig Campbell. Here’s a video from @FightCRC with some background on the song:
Our Mayo Clinic video, which we’ll be releasing next week, features video of Mayo Clinic employees doing the #StrongArmSelfie and some fun surprises, along with images of #StrongArmSelfie social media posts from others around the world.
That’s where you come in:
We’ve got some great images already, but we’d like to include more that SCREAM global/international. I’m thinking it would be excellent to have #StrongArmSelfies taken in front of highly recognizable landmarks such as:
The Sydney Opera House
The Eiffel Tower
Big Ben
The Great Pyramid of Egypt
The Leaning Tower of Pisa
The Golden Gate Bridge
The Grand Canyon
Others (you get the picture)
Or rather, we’d like to.
If you can, in the next few days, please post your photo flexing in front of some highly recognizable landmark. This could be just the ticket for inclusion in the “Stronger Than That” video we’re releasing next week.
And even if you can’t get in front of a landmark, or if your photo isn’t selected, it still helps raise awareness of the need for colorectal cancer screening and raises $1 from Bayer Healthcare to support Fight Colorectal Cancer.
