A Year of Being SMUG

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For some events it’s really easy to pinpoint a date. The births of all of our six children were quite memorable, for instance. But with the last one, John, his arrival was so rapid — and almost exactly at midnight — that we got to choose his birthday. We didn’t know for sure when he  made his debut, so we picked 12:01 a.m. on November 23, which enabled his mom to get three full days of recuperation in the hospital.

The birth of SMUG was less momentous and more gradual, so it’s a little more complicated to choose an official anniversary date. Though I’ve been blogging since July 30, 2006, it wasn’t until January 24 of last year that I first used the term Social Media University, Global and explained the rationale. The next day I had posts on Tuition and Financial Aid (we don’t have either), and on the 28th bestowed upon myself the title of Chancellor. After setting policies for auditing classes and applying for admission as well as attendance and grading on the 29th, I officially changed the name from Lines from Lee to SMUG on January 30.

And having previously said that I wanted to limit my blog to only things I could do without spending a single penny (just to make a point), I agonized over whether to spend the $19 for domain mapping, so that my URL would be social-media-university-global.org instead or leeaase.wordpress.com. I finally made the switch on February 20, 2008.

People who know me may say my SMUGness goes back long before last year, so picking any of these dates as the official birth of SMUG is somewhat arbitrary. January 25 would be a good choice, as it was the day I started the SMUG group in Facebook, which now has 252 members. But I guess I’m going with January 30, which is the day I went from having SMUG just be a page on my blog to being its complete identity, although the vanity URL came three weeks later.

So on Friday of this week we’ll be celebrating a year of being SMUG. It’s been great fun, and I hope you’ve learned as much as I have. If you have highlights or key observations to share with your fellow SMUGgles, I hope you’ll leave them in the comments below.

10 Steps to Your Own FREE Podcast

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A podcast is the perfect vehicle for providing in-depth audio and video information to an interested audience. And not just an “audience,” but a community: if you use a blog to distribute your podcast, listeners can provide feedback through their comments. This post is a recap of Social Media University, Global’s 100-level Podcasting courses, and will take you step-by-step through everything you need to create your own podcast

Best of all, the education is completely FREE. SMUG has no tuition, and all of the tools to create and distribute your podcast used and recommended in these courses are free.

You’ll learn how to:

  • Subscribe to podcasts for FREE using iTunes
  • Record your audio files for FREE using Audacity
  • Use WordPress.com as your FREE server for delivering podcasts (a $20 savings over typical costs, exclusively for SMUG students)
  • Enhance your podcast feed through Feedburner so you can get traffic and usage data, and so your users can more easily subscribe, and
  • Get your podcast listed in the major podcast directories like the iTunes Store and Podcast Alley.

You’ll do all of this without spending a penny, but just investing your time, assuming you have access to a computer with a built-in microphone. Then, after you’ve experimented with your own personal podcast, you will have the confidence born of first-hand knowledge and hands-on experience that will enable you to make decisions on how and whether to use podcasting in your work or volunteer organizations. Here are the 10 steps to your free podcast:

  1. Podcasting 101/Social Media 106: Introduction to Podcasting
  2. Podcasting 102: Becoming a Podcaster
  3. Podcasting 103: Creating Audio Files Takes Audacity
  4. Podcasting 104: Adding ID3 Tags to Your Audio Files
  5. Podcasting 105: WordPress.com is My Podcast Server (and Yours)
  6. Podcasting 106: Creating an RSS Podcast Feed
  7. Podcasting 107: Posting a Podcast Episode
  8. Podcasting 108: Subscribing to Your Podcast
  9. Podcasting 109: Hotter Podcast Feeds through Feedburner
  10. Podcasting 110: Listing Your Podcast in iTunes and Other Directories

Upon completion of these 10 steps, you will receive your non-accredited Associate of Arts in Podcastology and will be added to the SMUG Dean’s List. Then you’ll be ready to explore advanced courses at the 200-level and above, learning about production enhancements like better recording devices, adding music to your podcast without going to jail, conducting interviews remotely through Skype, mixing tracks and adjusting recording levels, and otherwise making your podcast more professional.

Please give your feedback on this 10-step free podcast program, either in the comments below or on the individual courses. We’re always open to suggestions on how we can improve the educational experience.

And if you find the program helpful, please use your blog, Twitter, Facebook — or the buttons below — to share it with your friends and colleagues.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to FurlAdd to Newsvine

Making it Easy to Enroll

It just occurred to me (maybe because I’m too close to the content of this blog) that I need to make it clearer how people can enroll as SMUG students. So we have a new page, Enroll Now, to simplify the process. You have enrollment options, but now you don’t have to find your way to this post on the SMUG page, which was kind of buried.

There’s a difference between being unstructured and being disorganized. Hopefully now we’re back on the unstructured side.

Social Media University, Global doesn’t have any financial barriers to entry, since we charge no tuition; hopefully now we’ve eliminated a site navigation barrier, too.

Class Size

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In the U.S. education system, particularly at the elementary school level but also somewhat in high schools, many interested parties have emphasized smaller class size as a key to quality. (Maybe that would have helped Miss Teen South Carolina!)

After all, it stands to reason that a teacher with a dozen first graders will be able to give more attention to each student than his counterpart with a score of rambunctious six-year olds can offer hers. (This, by the way, is an advantage of homeschools like Aase Academy. Our student/teacher ratio never got above 6:1.)

But class size doesn’t matter for Social Media University, Global (SMUG). Once a post is written, having more readers doesn’t take any more professorial effort. In the moment you’re taking a course, it’s always a 1:1 student/professor ratio. You can leave a comment or question, and you’ll get an answer.

But in reality, our class size goal is just the opposite of what most traditional institutions seek, because at SMUG we all learn from each other. The answer you get may just as likely come from your fellow SMUG students as from a SMUG faculty member. So as enrollment climbs (we’re at 11 students as of this writing), each student has access to feedback and tips from an ever-greater population of peers.

SMUG harnesses the wisdom of the crowd and gathers real-world examples of social media uses in businesses and other organizations so we can all learn from each other, together. Click here for an overview of our mission and philosophy, or become a SMUG student of social media today by going to our Student Union in Facebook.