Patrick Lencioni | Social Media University, Global (SMUG)

SMUG’s Basketball Team

In The Five Dysfunctions of a Team, which I reviewed here, Patrick Lencioni highlights five characteristics of groups that have not become true teams. I said my next post would turn those dysfunctions upside down, and positively highlight characteristics of one of the most effective teams I’ve had the pleasure to observe.

In Lencioni’s leadership fable, his protagonist Katherine relates the story of her husband, a basketball coach, who benched a talented player who was focused on personal statistics instead of team results. Yet (or maybe therefore) his teams consistently had winning seasons, because of the synergy that comes from teamwork.

One way we keep the costs down for Social Media University, Global is by not having any athletic teams. Also, unlike our online university colleagues at the University of Phoenix, we haven’t paid millions for the naming rights to a football stadium.

But clearly, sports can be powerful for marketing. That’s why a major retailer paid $18.75 million in 1990 for the naming rights to the facility where SMUG’s adopted team will be playing its first-round game in the Minnesota State High School girls’ basketball tournament.

You see, your Chancellor has a daughter on the Austin, Minn. team. Rebekah Aase is a 6′ 1″ junior center for the Packers, who enter the state tournament with a 20-7 record. But she’s not the star of her team. There is no star for her team. This is not a team that relies on one player for a major portion of its points. Nine girls see regular action in every game, and six or seven of them have led the team in scoring in at least one game.

A gimmick defense like a box and one or a triangle and two is completely worthless against the Packers. A different player steps up each time to take the scoring load, as Jenny Fisher, Rebekah Aase and Kristina Vorpahl led the team in scoring in the Packers’ three tournament games. Brittney Gibson sank the three-point buzzer beater that clinched the state tournament berth after being scoreless for the first 33:58 of the game. And part of being a team is understanding that scoring isn’t the only way to contribute; for example, senior co-captain Tana Lukes had seven steals in the section semifinal win.

So here’s how the Packers have done it, and how they positively demonstrate the opposite of Lencioni’s dysfunctions.

Trust – When team members know that every other member has their best interests at heart, and a single overriding goal, they have freedom to fail and therefore freedom excel. The Austin girls know that they can step up to take a big shot without worrying that their teammates will criticize them if they miss. Coach Gary Peterson says this is the closest team he’s ever had. The girls all genuinely love their teammates.
Constructive Conflict – On a sports team, this probably pertains more to the coaches than to the players, but development of a winning game plan requires the coaching staff to brainstorm all the options and debate the best approach to use against a given opponent. As the plan is being implemented in practice, the players need to ask questions to be sure they are clear on how things should be done. And in the heat of the game, they can talk about what’s working and what isn’t, so the coaches benefit from their perspective. The leader, the head coach, needs to make the final decision, after weighing all of the input.
Commitment – Once a game plan has been created, everyone needs to be fully committed to execution. Even if it wasn’t what they would have decided individually, the only way a team can work effectively together is to completely commit. If anyone holds back and second-guesses, the plan won’t work.
Accountability – Team members and leaders need to hold each other accountable for keeping their commitments. When Rebekah is fronting the post, for instance, she needs to know she’ll have help on the back side defending the lob pass. And when the guards are aggressively pressuring the point guard, they need to know she’ll be patrolling the lane if the point penetrates.
Focus on Results – The Packers’ balanced scoring speaks for itself, that no one is putting individual results ahead of team success. As a result, they’ve reached a goal together that wouldn’t have been possible without exceptional teamwork.

Here are the video highlights (including Brittney’s Buzzer Beater) from the section title game:

[youtube=http://www.youtube.com/watch?v=-B–7ygf_rA]

To see more about the Packers and an application of social media (specifically Facebook) as a sports booster club, visit the Packers’ fan group and read about why Facebook groups beat blogs for this purpose.

The Five Dysfunctions of a Team: Book Review

Patrick Lencioni is now one of my favorite authors of business-related books. I previously reviewed his Silos, Politics and Turf Wars, and in the comments Val Sanford said The Five Dysfunctions of a Team had “transformed the leadership team in my previous company.” So I put it high on my Audible download list, for when my monthly credits became available.

In this leadership fable and the 40-minute theory discussion that follows, Lencioni outlines his model for what makes teams dysfunctional. In my next post, I will approach his five elements from a positive perspective, as they are exemplified by one of the best and truest teams I have every had the joy of observing.

Absence of of Trust. “This occurs when team members are reluctant to be vulnerable with one another and are unwilling to admit their mistakes, weaknesses or needs for help. Without a certain comfort level among team members, a foundation of trust is impossible. ” When team members are concerned that others will pounce on their weaknesses or mistakes, the trust needed for working together effectively is undermined.
Fear of Conflict. “Teams that are lacking on trust are incapable of engaging in unfiltered, passionate debate about key issues, causing situations where team conflict can easily turn into veiled discussions and back channel comments. In a work setting where team members do not openly air their opinions, inferior decisions are the result.”
Lack of Commitment. “Without conflict, it is difficult for team members to commit to decisions, creating an environment where ambiguity prevails. Lack of direction and commitment can make employees, particularly star employees, disgruntled.”
Avoidance of Accountability. “When teams don’t commit to a clear plan of action, even the most focused and driven individuals hesitate to call their peers on actions and behaviors that may seem counterproductive to the overall good of the team.”
Inattention to Results. “Team members naturally tend to put their own needs (ego, career development, recognition, etc.) ahead of the collective goals of the team when individuals aren’t held accountable. If a team has lost sight of the need for achievement, the business ultimately suffers.”

This book is part of the core curriculum for Social Media University, Global not because it directly deals with social media, but because SMUG is about making practical business use of social media, because teamwork is essential to business success and because social media tools can greatly enhance teamwork and collaboration.

The social media tools themselves aren’t magic, though, and they’re not able to fix dysfunctional interpersonal relationships.

So, SMUG students, get this book! It’s well worth buying, but in keeping with our “everything is free” policy, you can check it out from a local library. And if you’re not yet a SMUG student, enroll now.

Book Review: Silos, Politics and Turf Wars

This excellent book by Patrick Lencioni has an intriguing subtitle: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors. It’s a quick read (or a short listen, as I did via Audible, thanks to Michael Hyatt’s recommendation to try that service), but page-for-page or minute-for-minute I believe it’s one of the top business books available today.Scratch that. Who says bigger business books are better? The real value of a book is how it changes your outlook and, at least to some extent, what practical difference it makes in what you do. Based on that, I think Silos, Politics and Turf Wars is one of the top business books of any size or at any price.The first 85 percent or so of this book is the fable of Jude Cousins, a self-employed management consultant who eventually develops a practice that helps companies beat the silo problem. Spurred by the insight of his wife’s trip to the emergency room to deliver his twin daughters (where no one had the time to be “turfy” and everyone across various departments had a common goal of helping the trio of patients) and by a client whose company was silo-free after having survived a “near death” experience, Lencioni’s protagonist was able to apply key lessons to his other clients.Lencioni’s background is as a screenwriter, and his fable is quite engaging. It helps to bring to life the principles he has uncovered. In the last 40 minutes or so of the audiobook, Lencioni outlines his theory of how to create organizational alignment. Silo-free organizations have a compelling context for working together, created by four components:

A Thematic Goal: A single, qualitative focus or “rallying cry” that is shared by the entire leadership team and ultimately, by the entire organization-and that applies for only a specified period of time. This time can range from a few months to a year, based on the nature of an organization and the challenges it faces. You can only have one thematic goal. Something has to be most important.
Defining Objectives: The temporary, qualitative components that serve to clarify exactly what ismeant by the Thematic Goal; shared by all members of the team (and usually varying in number fromfour to six). What must be done to reach the Thematic Goal? Again, these are time-limited for the duration of the Thematic Goal.
Standard Operating Objectives: Other key objectives that an executive team must focus on andmonitor. These objectives do not go away from period to period and often include topics such as:revenue, expenses, customer satisfaction, quality etc. These aren’t “the rallying cry” because they are insufficiently motivational: they lack context, and they aren’t unique to a given period. But if you don’t acknowledge and monitor these indispensable essentials for long-term success, you’re in trouble. I personally found this part of Lencioni’s model extremely helpful, because it helps to balance the short-term strategic priorities with the things you need to do to keep the organization running. Operational doesn’t mean unimportant.
Metrics: It is only after looking at the first three elements that you have enough context for meaningful measurement. Employees will be more motivated to “hit the numbers” if they understand how those numbers relate to the Thematic Goal, Defining Objectives and Standard Operating Objectives.

Lencioni has several helpful handouts available on his Web site as PDFs. His other books look interesting, too. Silos, Politics and Turf Wars is not officially part of the SMUG curriculum, but it is related. Sometimes social media tools are seen as ways to break down organizational silos. For instance, an intranet blog could theoretically be a great way to share knowledge across the company. But if employees in different departments see each other as competitors instead of as teammates, they’ll be likely to hoard information instead of sharing it. Social media tools are just tools. Without a shared purpose, the collaboration made possible by social media won’t happen.What do you think? Have you experienced silos in a large organization? Do Lencioni’s lessons ring true from your perspective?