Tag: wordpress.com

islamicyearwaxeddonetimedeclared and SEO

The results are in from my SMUG survey in Blogging 304, in which I asked readers to search for two terms and see where SMUG shows up in the rankings to test whether Google treats hyphenated domain names as “spam” domains, as a previous commenter had alleged

Of the five comments so far, it seems that on a search for blue shirt nation this blog typically shows up #4 in the rankings (#8 was the lowest) and for best buy blue shirt nation it’s typically #3.

So the fact that this blog has a URL of social-media-university-global.org instead of socialmediauniversityglobal.org doesn’t seem to be causing problems with my posts showing up in Google.

In fact, I think it’s likely the opposite, as this blog shows up at the top in searches for social media university, and even is on the first page for university social media. It appears to me I even do fairly well on global social media and social media global.

Again, some of this might be that Google knows I’m doing the searching and is serving my blog preferentially in the results, so if you’d want to search for some of the italicized terms above and let me know in the comments below how SMUG shows up, I’d appreciate knowing.

This led me to test a post on my son’s new blog (where he’s excited that he’s #1 in Google when you search for his name.) I’ve done an optimized post on his blog to see how long and whether that moves to #1 in the John Aase search. We’ll see what happens, and I’ll update later with the reslts.

Meanwhile, I got thinking some more about how failure to hyphenate, either in a domain name or in post, could make it more difficult for the Google robots to determine what a site or a post is about.

This post, for example, could mean at least one of two things, depending on how the bots parsed the URL.

islamicyearwaxeddonetimedeclared could mean that a major national news magazine had reached the judgment that Muslim ascendancy had ended: Islamic year waxed done, Time declared. Or, in a nonsensical nod to one of the Cartoon Network shows we try to not let John watch (see graphic above), it could be “I slam icy ear wax,” Edd one time declared.

The application for you is that you should hyphenate your URLs and make it easier for Google to understand what your post is about. In this case, particularly with the tags, it might get the picture that this post is about SEO.

This is another good reason to choose WordPress or WordPress.com as your blogging platform, because the default URL for your post comes from its title and because you can edit your URL before posting.

Blogging 108: Starting Your WordPress.com Blog

Note: This post is part of the Blogging curriculum at Social Media University, Global (SMUG).

This may be a case in which our course sequence is out of order, since Blogging 109: Experimenting with WordPress.com should perhaps logically come before this one. In Blogging 109, I offer a chance for you to do practice posts on a Training Wheels Blog that isn’t your own. So you can feel free to experiment and make mistakes there, before starting your own blog.

But in another sense, it probably makes sense to at least start your blog here in Blogging 108, then go and experiment a bit in Training Wheels before coming back to start your own blogging in earnest.

As I describe on this page, which was my first effort to give a step-by-step intro to starting a blog on WordPress.com, the process is really simple. But I didn’t show exactly what it looks like as a first-time user, because the screen shots you see are from me starting a second blog, when I’m already logged in to my first one.

So now it’s time to update and enhance as part of the SMUG curriculum, and I’m making it a SMUG Podcast and putting it in the form of a Slideshare.net presentation.

Since everyone should have a blog, I’m going to start by creating a blog for my nine-year old son, John. Of course, I’ll need to start by getting a Gmail account for him. But, I’m getting ahead of myself. Here’s the presentation:


Homework Assignments:

As indicated in the presentation, your homework assignments are as follows:

  1. Go to John’s blog and leave a comment on this post about what a great Dad he has. (And by the way, A Grand Start was really the title he chose for this post.)
  2. Start your own blog on WordPress.com.

It’s fine if you want to leave your blog in that initial condition for a few days. Send me an e-mail or a message through Facebook with the e-mail address you used in signing up for your WordPress.com blog, and I will add you as an author for the Training Wheels blog. Then you can experiment and learn how to do posts before you start doing it for real on your own blog.

Blogging 109: Experimenting with WordPress.com

I’ve said previously that WordPress.com is an excellent free blogging platform, and have encouraged SMUG students to start their own blogs on WordPress.com. But some people might not feel ready to start a blog of their own, so I’ve set up a blog to create a safe place for experimentation.

I call it the Training Wheels blog and it’s at http://trainingwheels.wordpress.com/.

So if you would like to write some blog posts without it being your own blog, and don’t want to feel like you have to keep a blog going, you can just sign up for a wordpress.com account, taking the “just a username, please” option. Then send me an e-mail message (see the sidebar at right for my address) to let me know what e-mail address you used to sign up for your account, and I will add you as an author for the Training Wheels blog.

Then you can write some posts and experiment with the formatting options, learn how to create links and how to insert photos and videos, and otherwise practice using WordPress.com. Write a post or two, and then you’ll have more confidence to start your own blog.

So in essence, the Training Wheels blog is like scratch paper where you can doodle, and get hands-on experience.

With a diverse set of authors and no common theme, it’s the Seinfeld blog: about everything, and about nothing.

Chancellor Conversations

That’s the name of the new podcast I’m creating as part of developing the podcasting curriculum for Social Media University, Global (SMUG).

Here’s the first episode. Which makes it web audio, not really a podcast yet. A podcast is a series of audio or video files to which you can subscribe. Within a couple of days this will be a full-fledged podcast, but for now, give this episode a listen. It’s a starting point…like the chubby guy in the “before and after” diet photos. Hopefully you’ll hear improvement that’s as dramatic as what you see here:

As we work through the podcasting curriculum, you’ll see that I use Audacity, iTunes and WordPress.com for recording, tagging and hosting podcasts. These are by no means the only ways to get these jobs done, but I’m using them to show SMUG students at least one free or ridiculously inexpensive method, and so that we have a common frame of reference.

Once our students know there’s one free and easy way to podcast, they can experiment with alternatives and perhaps upgrade some elements of the basic SMUG podcast plan to improve their presentation or delivery.

I would welcome any other suggestions for hardware or software products or hosting services that might be alternatives to the ones I’m using. If you have microphone recommendations, for example, those would be helpful. Please offer your suggestions in the comments. And maybe after we’re done working through the podcasting curriculum together, we can develop a set of options with three or four tiers of recommendations at varying price levels.

So please share your reactions and suggestions for improvement in the comments on these podcasting posts.

Check Out Our SMUG New URL!

Social Media University, Global is still hosted on wordpress.com, but thanks to the wonders of domain mapping, we now have a URL worthy of a higher education institution:

social-media-university-global.org

I have said previously that I would only put things on this blog that were free. The reason for that was so I could tell FUD-plagued prospective bloggers, “If you see it on my blog, you can do it without spending any money or involving your IT department.”

I decided to make this one exception, because it’s only about the URL, not what you actually see on the blog. And maybe I’ll create a new page called “What’s not free” where I can indicate this and any other enhancements I decide to purchase.

This blog has been at leeaase.wordpress.com since its inception, but with the rebranding I did last month, it seemed reasonable to spend the princely sum of $19 to get an appropriate URL. That way, as I recruit new faculty members, they’ll be writing for social-media-university-global.org, which sounds a lot better than leeaase.wordpress.com.

So I registered this new domain with GoDaddy.com for $8.99, and then paid the $10 to WordPress.com for domain mapping. It took a while for my WordPress.com credits to go through, but all-in-all it was a painless exercise. The gang at WordPress.com gave really clear instructions, and if I would have purchased my domain through them instead of GoDaddy it probably would have been simpler (although it would have cost an extra dollar.)

I mainly used GoDaddy to better understand how the domain mapping process works. If I had bought the domain through WordPress.com it would have been simpler (they would have managed steps I needed to do manually), but the process would have been opaque to me, and I wouldn’t have learned as much. And practical, hands-on learning is what SMUG is all about!

I will be writing about this experience in a future course in the SMUG Blogging curriculum, Blogging 305: Domain Mapping.

Meanwhile, I’ll be seeing if this change creates any problems for RSS feeds or anything else. I expect it will drain some of my Google juice for a bit, but I think it will help a lot in the long run, having descriptive words in my URLs.

Let me know what you experience with this change.