CBS, YouTube and Affiliates

Lost Remote has a post in which it examines concerns from CBS affiliates that the network, by posting programming to YouTube, is putting them at an unfair disadvantage…because they are prohibited from posting clips from, say, Latenight with David Letterman, until 24 hours after they run.

But if the clips are on YouTube, anyone can stream them from their site. Even me.

[Youtube=http://www.youtube.com/watch?v=ryTnUijXW0Q]

Maybe the affiliates don’t want the YouTube bug on their sites, but if I can put this clip on my blog in 5 minutes or less, certainly the affiliates could. And, as CBS has found, placing clips on YouTube has raised the broadcast ratings…which will be a benefit to the local affiliates.

So, CBS affiliates, why not take advantage of the situation, and post YouTube clips on your station web site, instead of complaining that you’re being bypassed again?

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Author: Lee Aase

Married father of six and grandfather of nine, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

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