One reason people give for companies starting a blog is SEO (search engine optimization). They say BLOG stands for Better Listings On Google. I have a personal example that leads me to see that’s right.
Last November I did a post on John Kotter’s 8 Steps to Successful Change, reviewing his book, “Our Iceberg is Melting.” As I occasionally review my blog stats at wordpress.com, I’ve seen that consistently show up among my higher-ranking posts. As I looked further, I saw that “John Kotter 8 steps” and variants appear as search terms used to reach my blog.
I thought maybe it was through Technorati, so I tried a Google search with the term John Kotter 8 steps, and was surpised to find:
My surpise was that my post showed up on the first page of search results, and that it was above the Wikipedia entry on John Kotter.
I previously did a post about how for almost any proper noun you enter in Google, Wikipedia will be among the first 10 results. The traffic on my blog isn’t huge, and I don’t have tons of incoming links. So that’s why it seemed odd that my little ol’ blog post would rank higher than Wikipedia, Amazon.com and Barnes & Noble.com.
Blogs really do get Google juice.