Blogs DO Get Higher Search Rankings

One reason people give for companies starting a blog is SEO (search engine optimization). They say BLOG stands for Better Listings On Google. I have a personal example that leads me to see that’s right.

Last November I did a post on John Kotter’s 8 Steps to Successful Change, reviewing his book, “Our Iceberg is Melting.” As I occasionally review my blog stats at wordpress.com, I’ve seen that consistently show up among my higher-ranking posts. As I looked further, I saw that “John Kotter 8 steps” and variants appear as search terms used to reach my blog.

I thought maybe it was through Technorati, so I tried a Google search with the term John Kotter 8 steps, and was surpised to find:
picture-2.jpg
My surpise was that my post showed up on the first page of search results, and that it was above the Wikipedia entry on John Kotter.

I previously did a post about how for almost any proper noun you enter in Google, Wikipedia will be among the first 10 results. The traffic on my blog isn’t huge, and I don’t have tons of incoming links. So that’s why it seemed odd that my little ol’ blog post would rank higher than Wikipedia, Amazon.com and Barnes & Noble.com.

Blogs really do get Google juice.

TechnoratiTechnorati: , , , ,

Be Sociable, Share!

Author: Lee Aase

Married father of six and grandfather of nine, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

0 thoughts on “Blogs DO Get Higher Search Rankings”

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.