First-day highlights from the Frost & Sullivan Sales & Marketing East 2007 Executive MindXChange (at least from my perspective):
- The opening keynote by Pamela Miller on Creating Customer-Centric Organizations
- Joe Batista’s keynote on innovation in product development
- Our morning breakout discussion on web metrics and the afternoon one on incorporating social media into traditional marketing.
Veronica Smith Katz on Life-Stage Marketing, using David’s Bridal as a case study.
- Our extracurricular Twitter Knitter Dinner.
Looking forward to Day 2, and meeting Jeremiah!