Frost & Sullivan Sales & Marketing Conference: Day 1

By Lee Aase | Published: July 24, 2007

First-day highlights from the Frost & Sullivan Sales & Marketing East 2007 Executive MindXChange (at least from my perspective):

The opening keynote by Pamela Miller on Creating Customer-Centric Organizations
Joe Batista’s keynote on innovation in product development
Our morning breakout discussion on web metrics and the afternoon one on incorporating social media into traditional marketing.
Veronica Smith Katz on Life-Stage Marketing, using David’s Bridal as a case study.
Our extracurricular Twitter Knitter Dinner.

Looking forward to Day 2, and meeting Jeremiah!

Technorati: Frost & Sullivan, liveblog, sales, marketing

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