Facebook Fan Page: Free Yellow Pages Ad?

With this week’s announcement of its fan Pages and Social Ads, along with its Beacon program, Facebook has made business use a much more integral part of its service. This is the way it has to be, even though some users are grumbling about the commercialization.

I had originally seen the Pages program as, in essence, a free electronic Yellow Pages ad for businesses and organizations. But then when I published a Fan Page and did a search, it didn’t come up among the results.

When I did a search for the Coca Cola fan page, though, the Coke fan pages did show up:

cokesearch.jpg

And when you click the “Page” section of results, you see this:

cokedetails.jpg
Whereas when I search for the page I created, no Pages are listed in the results:

otherpagesearch.jpg
Can anyone tell me why Pages don’t show up in search results? Do the Coca Cola pages show up because Coke is an advertiser? If that’s the reason, as I suspect, at what level do you have to be advertising for your Page to be part of the search results?

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Author: Lee Aase

Married father of six and grandfather of seven, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

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