Rebranding This Blog

When I started this blog, I labeled it Lines from Lee. That was all about alliteration. In beginning to blog, I was looking to learn about neat, new tools of the trade.

I also had read David Allen’s Getting Things Done and found it immensely helpful, and thought the personal productivity theme would provide some good material. And it did. I’ve done a bunch of GTD posts. I may still write one more “off topic” post about the GTD Outlook plug-in. It’s really helpful.

And given my work in media relations, I had Public Relations as one of my major blog topics, too. I expect I will continue to do some posts related to PR and news media, even with the change I’m making.

As I’ve “found my voice” a la Hillary Clinton, the social media topic seems to be what makes my vocal chords vibrate. When I attend and speak at conferences and workshops, it’s the practical “how-tos” that seem to be most helpful to people I meet (many of whom work in PR or marketing.) I’ve wanted to find a way to provide an orderly, systematic introduction to social media, so I can tell anyone I meet where to go to find a step-by-step means of learning about these tools and how to practically use them.

A couple of weeks ago, I got the idea for a special blog section that would take a university theme to provide this structured learning. Late last week, I launched the SMUG section. But as I considered it further, I decided this shouldn’t just be a section; it should be the whole blog.

But as a brand that tells readers what to expect, Lines from Lee is lame (one more alliteration for old times’ sake.)

So from this moment, the diffuse blog title:

PR, New Media and GTD – Lines from Lee

Thoughts on New Media, News Media and Productivity

has become

Social Media University, Global

Hands-on social media training and practical applications for lifelong learners

We still need a good logo, though. I’m eager to have someone with artistic abilities develop a visual representation for this virtual university.

And I say “We” because the other major benefit of this no longer being “Lines from Lee” is it opens us to adding SMUG faculty members, visiting professors and guest lecturers. I can play my role as Chancellor (I love making up these official-sounding titles!), but hopefully can draw some other contributors, too.

I’ll still have occasional posts of a personal nature (although my Facebook page will be the better spot for most of those), and I hope to liveblog the conferences I attend, so some of those post might not exactly fit the SMUG sweet spot. I’ll continue the sporadic book reviews and social media news analysis, too. But for the most part, “Hands-on social media training and practical applications” is what you can expect here.

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Author: Lee Aase

Married father of six and grandfather of seven, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

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