Kevin Winterfield on IBM Social Networking

Kevin’s presentation is called Making IBM Small: How Social Networking Can Turn a Corporation Into A Community.

IBM is enabling the endeavor through Social Media. Every IBMer has a blog and can start a wiki instantly without asking anyone.

Projects form and morph. Teams couple and de-couple to serve clients. The organizing principle that brings employees together is no longer the enterprise, it’s the endeavor.

I got the sense that Kevin didn’t want too many details about what IBM is doing to be published to the world. So instead of going into those details of his demo, I’m going to publish instead his “9 suggestions for going social at work” as a separate post.

Author: Lee Aase

Husband of one, father of six, grandfather of 13. Chancellor Emeritus, SMUG. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

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