Sheryl Lewis from ROI Communications, one of the sponsors of today’s event, talked about how Web 2.0 has influenced the election. Barack Obama’s campaign has been particularly empowered by the grassroots democratization of media production. Sen. George Allen’s campaign was killed before it even started by the macaca incident on You Tube.
The application for internal communications in businesses, Sheryl says, is that the millions of people who have been part of the political campaign networking online and that had such an impact on Super Tuesday, are going to work this morning in our businesses. The technology that is changing politics needs to make its way behind the corporate firewall to enable these employees to network and connect as effectively on behalf of our businesses as they have in the political world.