Apple Neutralizing Windows Advertising

I saw this great new Mac ad during the baseball playoffs last night, with Apple counter-punching on the Windows $300 million ad campaign:

[youtube=http://www.youtube.com/watch?v=MimCZikP8cY]

It was interesting that recent Windows ads used a PC look-alike to complain about stereotypes in the Mac ads.

[youtube=http://www.youtube.com/watch?v=xsN5hh2G7l8]

And the first Windows ad with Seinfeld was REALLY pointless:

[youtube=http://www.youtube.com/watch?v=uz6amk3P-hY]

Here’s another Mac ad, poking fun at the Microsoft decision to banish “Vista” from its advertising vocabulary:

[youtube=http://www.youtube.com/watch?v=50DHHMBIJf8]

I think Apple gets the best of this exchange, turning the huge Windows ad spend into a negative.

Erick Schonfeld at TechCrunch has a different opinion.

What do you think?

[polldaddy poll=1021502]

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Author: Lee Aase

Married father of six and grandfather of nine, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

1 thought on “Apple Neutralizing Windows Advertising”

  1. As much as I admire Apple, I wish they’d stop trashing the competition and focus on their own products. Windows and Vista are just too easy a target. Apple should focus instead on what is good about their own products.

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