Apple Neutralizing Windows Advertising

By Lee Aase | Published: October 20, 2008

I saw this great new Mac ad during the baseball playoffs last night, with Apple counter-punching on the Windows $300 million ad campaign:

<a href="http://youtube.com/watch?v=MimCZikP8cY" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','youtube.com']);">http://youtube.com/watch?v=MimCZikP8cY</a>

It was interesting that recent Windows ads used a PC look-alike to complain about stereotypes in the Mac ads.

<a href="http://youtube.com/watch?v=xsN5hh2G7l8" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','youtube.com']);">http://youtube.com/watch?v=xsN5hh2G7l8</a>

And the first Windows ad with Seinfeld was REALLY pointless:

<a href="http://youtube.com/watch?v=uz6amk3P-hY" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','youtube.com']);">http://youtube.com/watch?v=uz6amk3P-hY</a>

Here’s another Mac ad, poking fun at the Microsoft decision to banish “Vista” from its advertising vocabulary:

<a href="http://youtube.com/watch?v=50DHHMBIJf8" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','youtube.com']);">http://youtube.com/watch?v=50DHHMBIJf8</a>

I think Apple gets the best of this exchange, turning the huge Windows ad spend into a negative.

Erick Schonfeld at TechCrunch has a different opinion.

What do you think?

[polldaddy poll=1021502]

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One Comment

  1. Dennis McDonald
    Posted October 20, 2008 at 6:52 pm | Permalink

    As much as I admire Apple, I wish they’d stop trashing the competition and focus on their own products. Windows and Vista are just too easy a target. Apple should focus instead on what is good about their own products.

    Reply

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