Through my role at Mayo Clinic, I am a member of the Blog Council, and next week we’re hosting an event called BlogWell. The senior execs in charge of social media from these companies are scheduled to speak:
Cisco Systems
Graco
The Home Depot
Intel
Kaiser Permanente
UPS
Walmart
Wells Fargo
They are going to be presenting case studies on how they do corporate social media, and talking about these topics:
Social media ROI
Obtaining management buy-in
Monitoring the conversation
Disclosure
Legal issues
Video blogging
Internal blogging
Branding
Creating great content
Participating in the conversation
Blogging in regulated industries
Engaging detractors
Dealing with negative word of mouth
BtoB blogging
The cost of the event is $200. I’m bummed that I won’t be able to attend myself because of a previous family commitment, but one of my Mayo colleagues will be joining the fun. If you’re based near San Jose or can get there on the 28th, I think you’d find this event well worth it.
Blogwell Next Week in San Jose
Through my role at Mayo Clinic, I am a member of the Blog Council, and next week we’re hosting an event called BlogWell. The senior execs in charge of social media from these companies are scheduled to speak:
They are going to be presenting case studies on how they do corporate social media, and talking about these topics:
The cost of the event is $200. I’m bummed that I won’t be able to attend myself because of a previous family commitment, but one of my Mayo colleagues will be joining the fun. If you’re based near San Jose or can get there on the 28th, I think you’d find this event well worth it.
Here is where you register.