Blogwell Next Week in San Jose

Through my role at Mayo Clinic, I am a member of the Blog Council, and next week we’re hosting an event called BlogWell. The senior execs in charge of social media from these companies are scheduled to speak:

  • Cisco Systems
  • Graco
  • The Home Depot
  • Intel
  • Kaiser Permanente
  • UPS
  • Walmart
  • Wells Fargo

They are going to be presenting case studies on how they do corporate social media, and talking about these topics:

  • Social media ROI
  • Obtaining management buy-in
  • Monitoring the conversation
  • Disclosure
  • Legal issues
  • Video blogging
  • Internal blogging
  • Branding
  • Creating great content
  • Participating in the conversation
  • Blogging in regulated industries
  • Engaging detractors
  • Dealing with negative word of mouth
  • BtoB blogging

The cost of the event is $200. I’m bummed that I won’t be able to attend myself because of a previous family commitment, but one of my Mayo colleagues will be joining the fun. If you’re based near San Jose or can get there on the 28th, I think you’d find this event well worth it.

Here is where you register.

Be Sociable, Share!

Author: Lee Aase

Married father of six and grandfather of nine, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.