Blogwell Next Week in San Jose

Through my role at Mayo Clinic, I am a member of the Blog Council, and next week we’re hosting an event called BlogWell. The senior execs in charge of social media from these companies are scheduled to speak:

• Cisco Systems
• Graco
• The Home Depot
• Intel
• Kaiser Permanente
• UPS
• Walmart
• Wells Fargo

They are going to be presenting case studies on how they do corporate social media, and talking about these topics:

• Social media ROI
• Obtaining management buy-in
• Monitoring the conversation
• Disclosure
• Legal issues
• Video blogging
• Internal blogging
• Branding
• Creating great content
• Participating in the conversation
• Blogging in regulated industries
• Engaging detractors
• Dealing with negative word of mouth
• BtoB blogging

The cost of the event is $200. I’m bummed that I won’t be able to attend myself because of a previous family commitment, but one of my Mayo colleagues will be joining the fun. If you’re based near San Jose or can get there on the 28th, I think you’d find this event well worth it.

Here is where you register.