Dueling University TV Ads

A couple of weeks ago I introduced the SMUG Super Bowl TV ad:    

[youtube=http://www.youtube.com/watch?v=9_WIBoEf730] 

This morning I saw a commercial that captures some of the same rationale behind SMUG:

[youtube=http://www.youtube.com/watch?v=e50YBu14j3U]

But I’ll bet Kaplan actually charges tuition!

I know they paid a lot more both for production and distribution.

Education needs to be more about learning what you need, when you need it. That’s the SMUG (and apparently Kaplan) philosophy.

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Author: Lee Aase

Married father of six and grandfather of seven, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

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