One of my basic approaches to social media is to maximize what can be done for free. I do this partly to prove a point; to eliminate excuses by showing how much you can do without spending a penny (and without requiring the support of IT).
And of course the other reason is: I’m cheap.
Having seen a recent article by Walter Mossberg of the Wall Street Journal with a list of his favorite iPhone apps, and having just spent money on an iPhone application for the first time last weekend, I thought it would be good to create the Chancellor’s Choice Awards.
Chancellor’s Choice recipients are social media tools that have caused me to pry out the wallet and flip over the debit card to get the security code…to actually spend money on social media. These aren’t annual awards; I’ll present them whenever I buy something in social media and find it worth the cost. And they’re not subject to vote: they’re just my personal opinion (not that of my employer or the SMUG student body.) I welcome your nominations or contrary opinions, however. Leave them in the comments.
The Chancellor’s Choice award also carries no cash value, and there’s no lovely statuette or red carpet media gathering. If the recipients would care to offer tear-filled speeches in response, they can send me a link to their uploaded video, and I’ll update the award post to embed it.
The first Chancellor’s Choice award will be presented tonight. If you have non-free social media tool nominees to suggest, share them in the comments below.