On Monday, July 13 from 2-3 p.m. CDT I will be presenting Tweetcamp III (Twitter hashtag #tweetcamp3) as a training session for Mayo Clinic employees.
You are invited to join remotely. I’ll have details on that in a bit. But meanwhile, here is background on the agenda:
- General principles of social media
- The Dinner Party Rule vs. The Law of Large Numbers
- How to avoid being “That Guy”
- Be real and transparent
- Give more than you take
- Integrity
- Mayo Clinic Employee Guidelines
- Understanding Twitter
- Why does it matter?
- How is it different from Facebook, email, long-format blogs and other forms of electronic communication?
- So what can you say in 140 characters anyway?
- Case studies that show Twitter’s potential, or “A Series of Serendipitous Events”
- Listening and connecting
- Real-life meetings
- How Twitter has contributed to Mayo Clinic’s reputation
- Journalist interactions and media stories
- Blogger interactions and resulting posts
- How to Tweet Productively – it’s not an oxymoron
- Understanding #hashtags
- Twitter etiquette and building “Tweet cred”
- Using Twitter with Yammer
- The Twitter API
- Twitter applications for desktop and mobile
- Finding “Tweeps”
- Assignments and Extra Credit
As we have done with previous Tweetcamps, #tweetcamp3 will be open to participation from outside of Mayo. If you would like to join via Webinar, please leave a comment with your name, city and location below. Here’s why:
Leaving your comment here helps to demonstrate the worldwide community connection potential of Twitter. Part of what we do in Tweetcamp is show how practical Twitter is for bringing a community of interest together on short notice. I will be asking people to introduce themselves at the beginning of #Tweetcamp3, but by leaving a blog comment it’s more of a permanent record to which we can refer.
By leaving your comment, you help show the reach of social media in general, and Twitter in particular…and in a forum to which you can refer later, to show your internal doubters what can happen in less than three days, over a weekend, via Twitter.
Check back here for details on how to participate, or follow the #Tweetcamp3 hashtag.
Update: Here’s the link for the Tweetcamp presentation and video Webcast. Go here at 3 p.m. EDT/2 p.m. CDT/Noon PDT to participate live, and join the discussion via Twitter at #tweetcamp3 or by entering the #tweetcamp3 room at Tweetchat.com.
Please do leave a comment below with your attendance plans, though, so we can have a record of the scope of participation.
114 Comments
I am planning to join Tweetcamp III.
–Holly Michael
Good Samaritan Hospital
Dayton, Ohio
I’m in. You do a fantastic job of communicating Mayo news through social networks. I’m not above stealing.
Lee, What you have accomplished with Mayo, I see a model for future healthcare communications and delivery. Thanks for your vision. Sorry I missed the previous #tweetcamps. I WON’T MISS THIS ONE. Looking forward to #tweetcamp3 on Monday at 2pm CDT. See (tweet) you then.
I plan to join–
Nicole Beckstrand
Director of Communications
CHI-California Healthcare Institute
San Diego, CA
I also plan to attend. This is very timely now. I finally got a Twitter account! I need followers…
As a Healthcare IT Consultant in Atlanta, I have been encouraging the physicians I work with to participate on Twitter. I plan to use your activities to support these efforts. I will enjoy joining your “camp.” Thank you!
Liz
I’ll be participating.
Amy Stevens
Marketing Communications Director
Wellmont Health System
Kingsport, Tenn.
I am in!
Reed Smith
Director, Project Management
Texas Hospital Association
Austin, Tx
Lee, I am looking forward to joining this session. Thanks for opening it up to others beyond Mayo.
Jenna Rosenberg
I’d like to attend.
Scott & White Healthcare
http://www.sw.org
Temple, TX
I plan to attend… sitting back and letting it all soak in
Hi, Lee: Thanks for generously inviting us to camp! I will be there!
Jill Celeste
Marketing Manager
Morton Plant Mease Health Care, Tampa, FL
Thanks for the open invitation, I look forward to it.
Chris Barnes
President & Chief Design Strategist
Emphatic Communications
http://www.EmphaticInc.com
Thanks, I would love to participate.
Looking forward to your TweetCamp III Lee. Thank you for the opportunity.
Kathy Mackey
@mkmackey on Twitter
I’m in, Lee. Will you record this as a podcast? If so, I’d like to use it to train other VMS folks. Let me know!
Looking forward to Tweetcamp! Should be some great material.
Wish I could be there in person since I’m in Jacksonville, FL!
I plan on attending…if i can’t, I’m hoping there might be a podcast. Great stuff.
I plan on attending. I have been receiving Mayo tweets for a month. I have no affiliation.
Would love to join in on Monday.
Kami Huyse
Houston, TX
@kamichat
Thanks for invitation. Looking forward to it.
@lolabutcher on Twitter
I’ll be there.
Ann Wasik
Minneapolis, MN
Unless I am trapped elsewhere I definitely want to attend this one.
I’ll be there, and look forward to learning from the master!
Samantha Bishop
Marketing Consultant
MLT Group Advertising & Marketing
Rochester, MN
I’ll be attending.
- Sharon Gillis
JGSullivan Interactive
Chicago, IL
I’m in.
Manchester, NH
Lee, thanks for the invite!
I’m new to twitter, but looking forward to learning more.
I’ve gone back and looked at the archives on the last two and can’t wait to check it out live.
Katrina Altersitz
@kaltersitz on Twitter
Saw Chancellor Aase speak at the HESCA/ABCD conference and look forward to participating in the camp experience this afternoon.
At Upstate Medical University I serve as Director of Educational Communications/IMT. Among our areas of responsibility are the campus/hospital web site and academic technologies. I look forward to further exploring how we can use twitter.
Saw Chancellor Aase speak at the HESCA/ABCD conference and look forward to participating in the camp experience this afternoon.
At Upstate Medical University I serve as Director of Educational Communications/IMT. Among the department’s areas of responsibility are the campus/hospital web site and academic technologies. I look forward to further exploring how we can use twitter.
I will be joining as well. Thanks for the opportunity
Looking forward to this afternoon. Should be very informative and a great time to share information!
I am planning to attend.
I am making every effort to tune in! Thanks for the invite.
Dori Estrella
Certes Financial Pros
Minneapolis, MN
@doriestrella on Twitter
Thanks for the invite, I’m looking forward to it.
Betsy Brandes
Nashville, TN
Hoping to join in this afternoon. Thanks for making this an open event.
Lori Shanks
Media Specialist
Brigham and Women’s Hospital
Boston, MA
I plan to attend! Thank you for offering Tweetcamp to those outside the Mayo Clinic.
Minneapolis, MN
Thanks for offering Tweet Camps–Can’t wait to participate!
I plan to attend.
I plan to attend. Thanks for the opportunity.
Shelley Goecke and I plan on attending the tweet camp, we are both from McFarland Clinic in Ames, Iowa. Thanks!
I’ll be there! Thanks for the opportunity!
Claire D
Texas Medical Association
Austin, TX
I’ll be there! Thanks for the opportunity!
Claire D
Texas Medical Association
Austin, TX
I plan to attend. Thanks.
I will attend. Thanks!
Looking forward to this!
Kate Edenborg
Publications / Patient Education Writer
Gillette Children’s Specialty Healthcare
651-325-2329 | http://www.gillettechildrens.org
*** In Office = Monday- Wednesday, 7 a.m.-5 p.m. ***
Learn more about how Gillette Children’s is changing the way kids with disabilities see the world. And how the world sees them. Visit http://www.curepity.org
I’m in!
Midland Lutheran College, Fremont, NE.
I’ll be there!
I hope to be able to attend. We are just getting started with social media here and are looking at how to make it work for us!
3 Trackbacks
[...] Mayo Clinic uses Twitter for Mayo Clinic employee organizational communication and training. “Tweet Camp” is just one example of how they are using Twitter to host group training sessions for Mayo Clinic [...]
[...] example of how they are using Twitter to host group training sessions for Mayo Clinic employees. The Tweet Camp III , is the third employee offering on “How to use Twitter”. After evaluating the Tweets I [...]
[...] example of how they are using Twitter to host group training sessions for Mayo Clinic employees. The Tweet Camp III , is the third employee offering on “How to use Twitter”. After evaluating the Tweets I [...]