Idaho has one of the unique state associations for hospital or health care marketing and public relations. It actually has a vowel in its acronym, unlike Florida (FSHMPRM), Wisconsin (WHPRMS) and Minnesota (MHSCN). But then again, they don’t really have a choice since their state begins with a vowel.
Here are the slides I’m showing as part of my presentation to ISHMPR today. You can follow and participate in the discussion on Twitter using the #ISHMPR hashtag.