Public Affairs Council Webinar

I had an opportunity last night to present at a Webinar sponsored by the Public Affairs Council on integrating social media into your Web strategies. At least it felt like night, because I was calling in from the Netherlands, where I have been for some Health 2.0 conferences. It was 8 p.m. my time, but only 2 p.m. EDT.

Here were the slides I presented (which have some resemblance to my typical presentations, but also have some new wrinkles):

One of the questions raised was about how you get the executives of your company to accept the risk of being involved with social media. My response was to highlight this video targeted at United Airlines, which had nothing to do with whether the company had decided to be involved in social media. It was completely the decision of a disgruntled passenger.

“Control” over your brand messages is an illusion.

Author: Lee Aase

Husband of one, father of six, grandfather of 12. Chancellor Emeritus, SMUG. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

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