I had an opportunity last night to present at a Webinar sponsored by the Public Affairs Council on integrating social media into your Web strategies. At least it felt like night, because I was calling in from the Netherlands, where I have been for some Health 2.0 conferences. It was 8 p.m. my time, but only 2 p.m. EDT.
Here were the slides I presented (which have some resemblance to my typical presentations, but also have some new wrinkles):
One of the questions raised was about how you get the executives of your company to accept the risk of being involved with social media. My response was to highlight this video targeted at United Airlines, which had nothing to do with whether the company had decided to be involved in social media. It was completely the decision of a disgruntled passenger.
“Control” over your brand messages is an illusion.
One Comment
The strategies of some public councils are very useful in our community..The social affairs is highly needed to the people wants to join the organization of a good believer.
One Trackback
Minnesota Monday – Communications Bloggers Posts From Last Week…
Interesting posts from Minnesota commmunications bloggers for the week ending 10/18/09.
……