In my post last Friday from the Facebook for Business seminar, I reported some recommendations from Alan De Keyrel, a friend from Rochester who was the keynote speaker.
Among Alan’s suggestions was that organizations with Facebook pages should create a custom landing tab for their visitors, so that you don’t “just dump them on your wall” but instead have some kind of welcome message that directs them in a way that is in keeping with the goals you have set for your Facebook page.
In Facebook 240, I will take you step-by-step through the process of customizing your organization’s page.
In keeping with my original goals for SMUG, to learn on my own before applying in my work, I will use the SMUG.Chancellor page as the demo example.
Maybe soon we will apply something like this on our Mayo Clinic page. In the meantime, I’ve learned the basics of how to do this, so if and when we decide to make that switch we can do it seamlessly.
Note: The following applies to organizational or business Pages, not personal Profiles. The SMUG.Chancellor page is what was formerly called a “fan” page, and even though it says “Lee Aase” at the top, it’s about me as an author/speaker. It’s different from my personal profile.
A personal Profile uses the “Add as Friend” terminology, and is for individuals to connect with each other. It is reciprocal; in other words, you don’t get to see my profile details until you add me as a friend and I confirm the relationship. Pages, on the other hand, use the “like” lingo. If you “like” Lee Aase, the SMUG Chancellor, you are connected to that page. No need to confirm the connection.
Step 1: Install the FBML application on your page
From your Page, click the Edit Page link under your profile picture:
Then click the Applications link in the left navigation to see the applications you have already installed. Your screen should look something like this (click to enlarge):
Click on the Add Application button for the Static FBML application. If for some reason the Static FBML application isn’t listed, you can search for it by clicking the Browse more applications link at the bottom of the list.
Step 2: Go to Application to Edit Your Tab
Once you’ve added Static FBML to your page, click the Go to Application link beneath its name in the list (click any of the images to enlarge):
Then you will see box like this:
Start by changing the Box Title from “FBML” to “Welcome!” and then paste in the text and code to customize the tab.
Note that you can use standard HTML instead of the more specialized FMBL to customize your tab. You can include graphics by linking to an external source.
This is the code I used to customize my SMUG.Chancellor page:
Step 3: Get the direct link to your Welcome tab.
Click the “Link to this tab” link…
A window will pop up with the URL for your page, with your Welcome tab frontmost.
Copy this URL, and you can use it on your Web site when you direct users to your Facebook page. That way they will go to your landing page instead of the Wall or some other default.
Step 4: Set your default landing tab.
Under the “Manage Permission” link in the left navigation, select your “Welcome!” tab as the default, like this:
Step 5: Choose a longer picture
You don’t need to limit yourself to a square picture because of the avatar shape that shows up in the News Feed. You can add a longer picture that will be more visually appealing and significant, that can improve the design of your page. So for my example, I changed from this:
…to what you now see on the SMUG.Chancellor page.
I hope you found this course helpful, and that you liked it.
I hope you’ll like me, too.
In a future course, I will look at ways to promote your page, and some more distinctions between Pages and Profiles…and whether there is any ongoing relevance for Groups.
What do you think? What questions do you have about Pages and customizing them?