Global Call for #StrongArmSelfies

As we announced in late January, Mayo Clinic is working with the patient advocacy group Fight Colorectal Cancer on its #StrongArmSelfie campaign to promote awareness and appropriate screening.

The campaign officially kicked off last week at NASDAQ, and Mayo Clinic is among those featured in rotation on its JumboTron in Times Square

The next release in the campaign is our music video of “Stronger Than That,” the anthem written and performed by @FightCRC advocate and Nashville recording artist Craig Campbell. Here’s a video from @FightCRC with some background on the song:

Our Mayo Clinic video, which we’ll be releasing next week, features video of Mayo Clinic employees doing the #StrongArmSelfie and some fun surprises, along with images of #StrongArmSelfie social media posts from others around the world.

That’s where you come in:

We’ve got some great images already, but we’d like to include more that SCREAM global/international. I’m thinking it would be excellent to have #StrongArmSelfies taken in front of highly recognizable landmarks such as:

  • The Sydney Opera House
  • The Eiffel Tower
  • Big Ben
  • The Great Pyramid of Egypt
  • The Leaning Tower of Pisa
  • The Golden Gate Bridge
  • The Grand Canyon
  • Others (you get the picture)

Or rather, we’d like to.

If you can, in the next few days, please post your photo flexing in front of some highly recognizable landmark. This could be just the ticket for inclusion in the “Stronger Than That” video we’re releasing next week.

And even if you can’t get in front of a landmark, or if your photo isn’t selected, it still helps raise awareness of the need for colorectal cancer screening and raises $1 from Bayer Healthcare to support Fight Colorectal Cancer.

 

Be Sociable, Share!

Author: Lee Aase

Married father of six and grandfather of seven, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

Leave a Reply

Your email address will not be published. Required fields are marked *