Tuesday’s #ScopeScope was a first for Mayo Clinic, and maybe also for Periscope.
- We know it’s the first time Mayo has broadcast live video of a procedure to a general audience. We’ve taken satellite feeds to medical conferences, but never to the world.
- We suspect (we can’t know for certain since Periscope only archives broadcasts for 24 hours) that it also was the first broadcast of a colonoscopy on Periscope.
Here are some of the initial results:
- Through two broadcast ‘scopes (we cut the first after a few minutes because of audio problems) we had more than 3,000 viewers for some or all of the live event.
- In the 24 hours after the broadcast, almost 1,800 more people watched the archived version.
- Our posts on the Mayo Clinic Facebook page reached more than 380,000 users and generated over 4,000 reactions, comments and shares, along with more than 8,000 link clicks.
- According to Symplur, the #ScopeScope hashtag has been used nearly 1,200 times by more than 600 users.
There was a significant media relations element to the campaign too, as Mayo distributed a news release and produced a post-scope video package, which is embedded at the bottom of this post.
Here are links to some of the other news hits:
- Minneapolis Star Tribune: Mayo to livestream a colonoscopy to boost screenings
- STATNews: This Man Just Got a Colonoscopy Live on Periscope
- KAAL-TV: Mayo Clinic Makes History with Live Colonoscopy
- Ragan’s Healthcare Communications News: Mayo’s social media chief lands first-ever Periscope colonoscopy
- KTTC-TV: Mayo streams live colonoscopy to de-mystify the process
- BringMeTheNews.com: ‘Hey Lee, I watched your colonoscopy on my phone the other day’
The #ScopeScope was part of Mayo Clinic’s support for Fight Colorectal Cancer’s #OMSCollection. Fight Colorectal Cancer rang the closing bell at NASDAQ yesterday, and various contributions to the #OMSCollection were highlighted on the six-story Jumbotron on the side of the NASDAQ building in Times Square. Here, from the Mayo Clinic Instagram account, is a sampler of #ScopeScope being featured:
March is #colorectalcancer awareness month. Colorectal cancer is the second leading cause of cancer deaths. However, it is also one of the most preventable. To help demystify the colonoscopy process, we live-streamed @leeaase's colonoscopy on Periscope to show just how simple this life-saving procedure can be. @fightcrc #ScopeScope #coloncancer #MayoClinic #MayoClinicMN #colorectalcancerawareness