#ScopeScope Periscope Colonoscopy Recap

Tuesday’s #ScopeScope was a first for Mayo Clinic, and maybe also for Periscope.

  • We know it’s the first time Mayo has broadcast live video of a procedure to a general audience. We’ve taken satellite feeds to medical conferences, but never to the world.
  • We suspect (we can’t know for certain since Periscope only archives broadcasts for 24 hours) that it also was the first broadcast of a colonoscopy on Periscope.

Here are some of the initial results:

  • Through two broadcast ‘scopes (we cut the first after a few minutes because of audio problems) we had more than 3,000 viewers for some or all of the live event.
  • In the 24 hours after the broadcast, almost 1,800 more people watched the archived version.
  • Our posts on the Mayo Clinic Facebook page reached more than 380,000 users and generated over 4,000 reactions, comments and shares, along with more than 8,000 link clicks.
  • According to Symplur, the #ScopeScope hashtag has been used nearly 1,200 times by more than 600 users.

There was a significant media relations element to the campaign too, as Mayo distributed a news release and produced a post-scope video package, which is embedded at the bottom of this post.

Here are links to some of the other news hits:

The #ScopeScope was part of Mayo Clinic’s support for Fight Colorectal Cancer’s #OMSCollection. Fight Colorectal Cancer rang the closing bell at NASDAQ yesterday, and various contributions to the #OMSCollection were highlighted on the six-story Jumbotron on the side of the NASDAQ building in Times Square. Here, from the Mayo Clinic Instagram account, is a sampler of #ScopeScope being featured:

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Author: Lee Aase

Married father of six and grandfather of seven, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

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